Digital Marketing Specialist

Responsibilities:

• Plan, launch and execute digital marketing campaigns across channels including social media, search (SEO/SEM), email marketing, display and paid advertising (e.g., Google Ads, Meta Ads).
• Manage and update the company’s owned digital properties (website, landing pages, blog) via CMS; ensure content is optimised for search and user-experience.
• Create, schedule and publish content for social media platforms (Facebook, Instagram, LinkedIn, X) and email newsletters; develop engaging copy, visuals or short form video.
• Conduct keyword research, on-page SEO optimisation, help build backlink or off-page SEO initiatives; monitor organic traffic and rankings.
• Set up and monitor PPC campaigns: budget tracking, bids, targeting, creative, performance optimisation, and ensure return on ad spend/lead cost goals are met.
• Use analytics tools (e.g., Google Analytics / GA4, Search Console, Meta Ads Manager) to monitor website & campaign performance; generate regular reports, draw insights and recommend optimisations.
• Work independently to prioritise tasks, meet deadlines, and adjust tactics based on performance data and business objectives.
• Stay updated on digital marketing trends, tools and platform updates; identify opportunities for experimentation/improvement and implement them.
• Ensure brand-consistency across digital channels, adhere to corporate guidelines, and maintain high-quality standards in all digital assets.
• Manage budgets, track expenses and ensure campaigns stay within budget while driving results.

Required Profile

• Bachelor’s degree in Marketing, Business, Communications or a related field (or equivalent practical experience).
• 1 to 2 years of hands-on experience in digital marketing or similar role as an individual contributor (not just as a supportive role).
• Solid understanding of digital marketing channels and tools: social media marketing, SEO/SEM, email marketing, analytics.
• Comfortable owning projects independently: you can plan, execute, monitor and optimise without heavy supervision.
• Strong written and verbal communication skills; creative mindset with an ability to generate engaging content.

Job Details:

• Location: Mumbai Office (Goregaon)
• Schedule: Monday-Saturday (6 days working)
• Contact: hr@ziptrrip.com

Job Type: Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Provident Fund