Digital Marketing Specialist

We’re seeking a hands-on digital marketer to own and optimize lead generation campaigns across paid channels with a proven track record in lead generation. This role requires a mix of analytical rigor, campaign management, and creative execution, with a focus on driving measurable ROI. While paid media is central, this role also supports broader marketing initiatives, including collaborating with stakeholders and practice leads to develop creative content and campaign ideas.

Responsibilities

• Collaborate with practice leads to develop messaging and creative assets, ensuring campaigns align with business goals.
• Develop, launch, and optimize lead generation campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads.
• Conduct keyword research and competitive analysis to inform campaign strategies.
• Develop and implement audience targeting to maximize campaign performance.
• Monitor performance metrics and manage campaign budgets to continuously optimize cost efficiency and ROI.
• Leverage Salesforce to track, report, and ensure lead quality and attribution.
• Build and test ad creative, landing pages, and campaign assets, collaborating with design and content teams.
• Apply working knowledge of SEO to ensure campaigns align with organic search strategy and global guidance.
• Conduct A/B testing, experiment with targeting, and refine messaging to improve conversion rates.
• Translate performance data into clear insights and recommendations for leadership.
• Coordinate timelines and priorities across internal teams to deliver campaigns on schedule.

Qualifications

Qualifications

Education

• Bachelor’s degree in a variety of disciplines to include Business, Marketing, Communications, Information Systems or other related fields.

Required Experience

• 3+ years of hands-on experience managing paid media campaigns (Google, Microsoft, LinkedIn).
• Strong skills in analytics and reporting (Google Analytics and Salesforce).
• Project management skills; able to juggle multiple campaigns and stakeholders.
• Ability to engage practice leads, contribute ideas, make recommendations and proactively follow-up.
• Familiarity with SEO principles and ability to integrate SEO considerations into paid campaigns.
• Excellent written and visual communication skills.

Preferred Experience

• Experience with design tools enabling you to independently create or refine campaign assets when needed (Adobe Suite, Canva).
• Google Ads and/or Microsoft Ads certifications.
• Digital marketing experience gained in management consulting, professional services, or B2B focused companies
• Only candidates legally authorized to work for any employer in the U.S on a full time basis without the need for sponsorship will be considered. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Travel and Location

This full-time position is based in our Pittsburgh, PA office. You must reside within commutable distance to the office.

Benefits

• Medical / Dental / Vision coverage
• Health Care FSA and Dependent Care FSA
• Employer Paid disability and life insurance
• Short-term & Long-term Disability
• Term life and AD&D
• Voluntary life insurances
• Critical Illness and Accident insurances
• $50 Technology stipend (monthly)
• 401(k) retirement plan - Traditional 401(k) & Roth 401(k)
• 30 Days of flexible paid time off (accrued monthly)
• Employee Assistance Plan (EAP)
• Paid Parental Leave Policy
• Ability to participate in the company ESOP plan

Additional Information

Wavestone is an equal opportunity employer. We embrace diversity as a core component of our culture. Our collective success depends heavily on the recruitment and inclusion of qualified professionals, regardless of individual characteristics such as race, ancestry, religion, color, sex, age, national origin, sexual orientation, gender identity, disability, veteran’s status, or any characteristic protected by law.