Digital Marketing Specialist

• Digital Campaign Management:

Plan, execute, and optimize digital marketing campaigns across various channels, including social media, search engines, email, and display advertising.

• Social Media Marketing:

Manage and grow the company’s social media presence on platforms such as Instagram, Facebook, LinkedIn, X (Twitter), and TikTok.
Create engaging content, schedule posts, and interact with followers to increase engagement and brand awareness.

• Search Engine Optimization (SEO) & Search Engine Marketing (SEM):

Optimize website content and landing pages for search engines to improve organic rankings.
Manage paid search campaigns (Google Ads, Bing Ads) to maximize ROI.

• Content Creation & Management:

Collaborate with designers, copywriters, and video editors to develop creative digital content aligned with marketing goals.
Ensure consistency in brand voice and visual identity across all platforms.

• Email Marketing:

Develop and execute targeted email campaigns, manage mailing lists, and track performance metrics such as open rates and conversions.

• Analytics & Reporting:

Monitor and analyze campaign performance using tools like Google Analytics, Meta Business Suite, and other analytics platforms.
Prepare regular reports on key metrics (CTR, conversion rates, engagement, etc.) and provide insights for improvement.

• Website Management:

Assist in managing website content, updates, and performance to ensure a user-friendly experience and alignment with digital strategies.

• Lead Generation:

Implement online marketing strategies to attract and convert potential leads into qualified prospects.

• Budget Management:

Support in planning and monitoring digital marketing budgets to ensure cost-effective use of resources.

• Market Research & Trend Analysis:

Stay updated with the latest digital marketing trends, tools, and best practices to keep the company’s strategies competitive.

• Collaboration:

Work closely with sales, design, and product teams to ensure marketing campaigns support overall business objectives.

Job Types: Full-time, Permanent