Digital Marketing Specialist

ABOUT USAC
USAC is a nonprofit, university-affiliated study abroad organization headquartered on the University of Nevada, Reno (UNR) campus. Since 1982, USAC has provided students with opportunities to gain the knowledge, skills, and attitudes necessary to succeed in a global society. USAC currently operates 50+ programs in 25+ countries.

USAC's success is a result of our staff — both in the U.S. and abroad — as well as strong relationships with U.S. universities. We seek high-energy individuals who believe in the importance of international education. The ideal candidate is a self-starter with an energetic, entrepreneurial spirit who is looking to work for an organization that values diversity and teamwork.

This position is for a full time, salaried employee. If you're seeking contracted work or are representing a digital marketing consulting firm, we are not currently seeking these types of applicants at this time.

POSITION OVERVIEW
The Digital Marketing Specialist drives USAC’s online presence by creating high-performing campaigns across email, microsites, landing pages, and the website. This role combines creative content development with data-driven strategy—writing and editing audience content, analyzing engagement, segmenting audiences, and building automated flows for the student journey. Working closely with advising, enrollment, institutional relations, IT, and marketing teams, the Digital Marketing Specialist creates seamless digital engagement experiences.

POSITION TYPE & EXPECTED HOURS OF WORK
This is a full-time, exempt position and will be paid on a salary basis. Hybrid and remote options are available. Qualified U.S. applicants are encouraged to apply.

GENERAL RESPONSIBILITIES
As a Digital Marketing Specialist, you will:

• Design and launch digital campaigns that engage, nurture, recruit, and convert student audiences.
• Create campaigns across multiple digital channels, including email, landing pages, microsites, SMS, chat/AI, social media, and Google SEO.
• Develop a digital marketing roadmap that aligns with organizational goals, including opportunities for automation and new initiatives.
• Plan and execute strategies that meet the organization’s immediate and long-term marketing needs.
• Track and measure campaign analytics to improve engagement, segment audiences, and build effective automation throughout the student journey.
• Collaborate with internal teams (Website Strategist, Content Marketing Manager, Director of MarCom, and others) to shape student recruitment, awareness, nurture, and conversion strategies.
• Conduct market research to better understand target audiences, identify growth opportunities, and adjust campaigns based on performance.
• Report results and insights to stakeholders, highlighting key performance metrics, engagement trends, and areas for growth.
• Stay current on industry trends and recommend innovative ways to keep USAC’s digital presence competitive.

REQUIREMENTS

• Experience managing digital campaigns in higher education, nonprofits, or business settings, with knowledge of current digital and email marketing trends.
• Ability to share examples of digital marketing campaigns that demonstrate design, content, and strategy, industry knowledge, and implementation skills.
• Portfolio or 2–3 summaries highlighting digital and email campaign audiences, data segmentation, engagement metrics, and flow/journeys.
• 2–3 writing samples from digital or email marketing projects.
• Knowledge of AP style.

Don’t meet every single requirement? We still encourage you to apply!

QUALIFICATIONS

• Bachelor’s degree in communications, journalism, marketing, or a related field (or equivalent experience).
• 3–5 years of experience in digital marketing, email marketing, or related roles.
• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
• Strong analytical skills with the ability to interpret data and adjust strategies.
• Creative, detail-oriented, and able to spot trends and opportunities.
• Excellent communication skills—both written and verbal—and a collaborative mindset.

PREFERRED SKILLS AND QUALIFICATIONS

• Bonus skills that will make you stand out:
  
• Certifications in digital marketing or analytics (e.g., Digital Marketing, Email Marketing, Google Analytics, Salesforce Trailblazer).
• Experience with Salesforce Marketing Cloud Advanced, Pardot/Account Engagement, or other automation tools.
• Familiarity with analytics platforms (e.g., Google Analytics, SEMrush, Monsido).
• Knowledge of SEO, Google AI, and answer/search strategies.
• Experience with content planning, strategy, and creating digital roadmaps.
• Experience in higher education, nonprofit, or international education settings.

OTHER DUTIES AS ASSIGNED
Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

WORK ENVIRONMENT AND PHYSICAL DEMANDS
The duties of this job are mainly performed in a remote environment. While performing the duties of this job, the employee is regularly required to sit and stand. The employee must regularly lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

BENEFITS
University Studies Abroad Consortium offers a comprehensive benefits package to include medical, dental, vision, life, and LTD, along with a generous 401(k) retirement plan. On the first day of employment, the employee is eligible to participate in the 401(k) plan. In addition, employees have the following paid leave: sick, annual, and 13 company holidays. A Public Service Loan Forgiveness (PSLF) eligible employer.

HOW TO APPLY
Please submit your resume, application, a link to your online portfolio, link(s) to digital email campaigns you've created for another entity, and a cover letter summarizing why you think you would excel at this position through BambooHR.

EQUAL OPPORTUNITY EMPLOYER
The University Studies Abroad Consortium is an Equal Opportunity/Affirmative Action
employer committed to diversity as a core value. We support equal access and
welcome applications from individuals of all backgrounds, experiences, abilities, and
perspectives. If you need assistance and/or reasonable accommodation due to a
disability during the application or the recruiting process, please send a request
to HR@usac.edu.