About the Role

We are currently seeking a results-driven Digital Marketing Specialist to manage and optimize our online marketing channels. The ideal candidate will have hands-on experience in running performance-based campaigns across Google Ads, Facebook/Instagram Ads, YouTube Ads, WhatsApp Ads, and social media platforms, along with a solid understanding of SEO and digital marketing tools.

This role requires a strategic thinker with strong analytical skills, who can deliver measurable results and scale digital efforts effectively.

Key Responsibilities:

• Create, manage, and optimize paid advertising campaigns across:
• Google Ads (Search, Display, and YouTube)
• Meta Ads (Facebook & Instagram)
• WhatsApp and other emerging platforms
• Monitor ad performance, adjust targeting/budgeting, and ensure maximum ROI
• Manage social media accounts (posting, engagement, basic reporting)
• Collaborate with design and content teams to ensure cohesive brand messaging
• Use marketing tools for tracking, reporting, and campaign automation
• Conduct basic keyword research and implement SEO strategies (on-page/off-page)
• Stay up to date on platform changes, trends, and best practices

Qualification

• 2+ years of experience in digital marketing or performance marketing

Proficiency in:

1. Google Ads, Meta Business Suite, YouTube Ads Manager

2. Marketing and SEO tools (Google Analytics, SEMrush, Ahrefs, etc.)

3. Strong knowledge of social media management and audience engagement strategies

4. Excellent analytical, reporting, and optimization skills

5. Ability to manage multiple campaigns and meet deadlines

6. Strong communication skills and attention to detail

7. Knowledge of SEO principles is a strong plus

What We Offer:

• Competitive salary based on experience
• A creative and collaborative team environment
• Opportunities for growth

Job Type: Full-time

Pay: From Rs40,000.00 per month

Experience:

• Digital Marketing / Marketing: 2 years (Required)