About Us:

We are a fast-growing home furnishings retail and e-commerce business. Our mission is to provide high-quality, stylish products to customer while enhancing the shopping experience through a seamless online platform. We are looking for a talented and results-driven Digital Marketing Specialist to join our team in Karachi. This is an exciting opportunity to drive the digital marketing strategy and contribute to the growth of our business.

Role Overview:

As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing online marketing campaigns to drive traffic, increase sales, and build brand awareness. You will work closely with the e-commerce team to optimize campaigns, track performance, and create digital content that resonates with our target audience.

Key Responsibilities: Digital Advertising (PPC):

• Develop and execute paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram Ads to generate leads and drive sales.
• Optimize campaigns by analyzing key metrics such as CTR, ROI, and cost-per-click (CPC), ensuring campaigns meet performance targets.
• Set and manage advertising budgets, track conversions, and continuously improve campaign performance.

Search Engine Optimization (SEO):

• Conduct keyword research and optimize product listings, web pages, and blog content to improve organic search rankings.
• Implement on-page and off-page SEO techniques to drive traffic and improve search visibility for both Karachi and Dubai audiences.
• Monitor and report on SEO performance using tools like Google Analytics, Ahrefs, or SEMrush.

Email Marketing:

• Design and execute email marketing campaigns, including promotional emails, newsletters, and cart abandonment reminders.
• Segment email lists and create personalized, targeted messaging to increase engagement and conversion rates.
• Track email campaign performance and suggest improvements based on open rates, click-through rates, and sales.

Social Media Marketing:

• Manage and grow social media accounts (Facebook, Instagram, TikTok, etc.), creating content that engages and drives traffic to the e-commerce site.
• Develop a content calendar, schedule posts, and ensure consistency in branding and messaging.
• Monitor social media metrics and adjust strategies to increase engagement and followers.

Content Creation:

• Collaborate with the content team to create digital content, including blog posts, product descriptions, social media copy, and visual assets that align with marketing goals.
• Ensure all content is optimized for SEO, user engagement, and consistent with the brand’s voice and style.

Analytics & Reporting:

• Track, measure, and analyze digital marketing campaigns and report on performance using tools like Google Analytics, Facebook Insights, and Google Ads Manager.
• Provide insights and recommendations based on data analysis to improve future marketing strategies.

Skills & Qualifications:

• Proven experience as a Digital Marketing Specialist or similar role in e-commerce.
• Strong knowledge of SEO, PPC, and email marketing strategies.
• Proficiency in Google Ads, Facebook Ads Manager, Instagram Ads, and other digital marketing tools.
• Experience with Google Analytics and other reporting/analytics tools to track and measure campaign performance.
• Solid understanding of social media marketing, content creation, and branding.
• Excellent communication skills and ability to write compelling copy for ads, social media, and email marketing.
• Bachelor’s degree in Marketing, Business, Communications, or related field (preferred).
• Creative mindset with the ability to think outside the box and come up with innovative marketing solutions.
• Attention to detail and ability to manage multiple campaigns simultaneously.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work in a dynamic, fast-growing business.
• A supportive and collaborative team environment.
• Room for professional growth and career development.
• A chance to shape and grow the brand’s presence across diverse markets

Job Type: Full-time

Application Question(s):

• Can you start immediately?

Experience:

• Digital Marketing: 3 years (Required)
• PPC campaigns (Google Ads, Facebook Ads, Instagram Ads): 3 years (Required)
• SEO (Search Engine Optimization): 3 years (Required)
• Social Media Marketing (Facebook, Instagram, TikTok): 3 years (Required)
• Email Marketing: 2 years (Required)
• Analytics Tools (Google Analytics): 3 years (Required)

Location:

• Karachi (Required)

Work Location: In person