Digital Marketing Specialist (Online Education | US Market)

Digital Marketing Specialist (Online Education | US Market)

Location: Remote

About Us

We are an innovative online education company focused on delivering high-quality learning experiences to students across the globe. We are looking for a results-driven Digital Marketing Specialist who has hands-on experience in the online education domain and a proven track record of targeting US parents.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across:
• WhatsApp Marketing
• Meta Ads (Facebook/Instagram Ads)
• Google Ads (Search, Display, Video)
• Email Marketing
• Create, test, and analyze marketing funnels targeting US parents.
• Develop campaign strategies that align with business goals and audience insights.
• Create compelling marketing assets including short videos, creatives, and ad copies.
• Monitor campaign performance and deliver data-driven insights for improvements.
• Generate fresh, innovative ideas for promoting our website, increasing traffic, and boosting conversions.
• Collaborate with internal teams to maintain consistent brand messaging across all platforms.

Requirements

• Minimum 2–3 years of experience in digital marketing within the online education (EdTech) industry.
• Proven experience running campaigns targeting US-based parents.
• Strong understanding of audience segmentation, lead generation funnels, and conversion strategies.
• Ability to create engaging video content and graphic creatives for ads.
• Proficiency with tools like Meta Ads Manager, Google Ads, WhatsApp Marketing platforms, Email automation tools (Mailchimp, HubSpot, etc.).
• Ready to complete a sample task as part of the hiring process.
• Must be able to showcase previous campaign results or portfolio.
• Strong analytical mindset with the ability to interpret data and optimize campaigns.

Preferred Skills

• Experience in SEO and landing page optimization.
• Understanding of CRM systems and automation workflows.
• Creative thinker with the ability to propose unique marketing ideas.

Why Join Us?

• Opportunity to work in a fast-growing online education brand.
• Creative freedom to plan and execute campaigns.
• A collaborative and supportive team environment.
• Ability to make a real impact on student learning and growth.

Job Type: Part-time

Pay: ₹10,000.00 - ₹15,000.00 per month

Expected hours: 10 per week

Benefits:

• Work from home

Application Question(s):

• Are you ready to do a sample task before confirming the position?
• Do you agree with compensation?
• Do you have experience working in online teaching platform?

Work Location: Remote