Digital Marketing Specialist (PPC & Google Ads Expert)

We are looking for a highly skilled Digital Marketing Specialist with deep expertise in PPC, Google Ads, and paid advertising campaigns. The ideal candidate will be responsible for planning, executing, optimizing, and scaling high-performing paid campaigns across multiple digital platforms to drive quality traffic, conversions, and measurable business growth.

Key Responsibilities PPC & Google Ads Management

• Develop, manage, and optimize Google Ads campaigns including Search, Display, Video, Performance Max, and Remarketing.
• Conduct detailed keyword research, competitor analysis, and audience targeting.
• Create compelling ad copies, extensions, and landing page recommendations to improve ad performance.
• Implement A/B testing on ads, landing pages, and audiences to improve CTR and conversion rates.
• Monitor campaign performance and adjust bids, budgets, and targeting for maximum ROI.
• Track and maintain optimal Quality Scores, CPC, and conversion optimization metrics.

Paid Social Campaigns

• Manage paid advertising campaigns on Facebook, Instagram, TikTok, and LinkedIn (optional but preferred).
• Set up conversion tracking, custom audiences, and retargeting strategies.

Performance Monitoring & Analytics

• Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
• Prepare weekly and monthly performance reports with detailed insights and improvement strategies.
• Monitor ROI, CPA, CPL, ROAS, and campaign profitability.

Strategy & Optimization

• Create strategic PPC plans aligned with company goals and target audience.
• Recommend data-driven improvements to landing pages and funnels.
• Stay updated with the latest trends in paid advertising, Google Ads policies, and digital marketing tools.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (preferred but not mandatory).
• 3+ years of hands-on experience in PPC and Google Ads campaign management.
• Strong understanding of:
• Google Ads Manager
• Meta Ads Manager
• YouTube Ads
• PPC bidding strategies
• GA4 & Google Tag Manager
• Keyword Planner, SEMrush, Ahrefs (preferred)
• Excellent analytical skills and ability to interpret complex data.
• Strong communication, reporting, and campaign planning skills.
• Ability to manage multiple campaigns and meet deadlines.
• Google Ads Certification is a plus.

What We Offer

• Competitive salary package based on experience.
• Performance-based bonuses.
• Professional learning and development opportunities.
• Friendly, growth-oriented work culture.

Job Type: Full-time

Work Location: In person