Digital Marketing Specialist (Social + Email)

Digital Marketing Specialist (Social + Email)

Key responsibilities

• Plan monthly social calendars (Instagram, Facebook, LinkedIn, YouTube Shorts/Reels).
• Create or coordinate creatives (posts, reels, carousels) and write captions.
• Run email marketing (newsletters, drip/automation, offers, event invites).
• Set up landing pages & lead forms, integrate with CRM/WhatsApp.
• Basic paid campaigns (Meta/Instagram + Google Lead/Brand campaigns).
• Track KPIs; report weekly (leads, CPL, CTR, open rate, bookings).
• Coordinate student success stories, reviews, and webinar promotions.

Must-have skills

• Social content + short-video editing basics (CapCut/Premiere/Canva).
• Email tools (Mailchimp, MailerLite, Sendinblue/Brevo, Zoho Campaigns).
• Meta Business Suite/Ads Manager, Google Analytics/Tag Manager, UTM.
• Strong copywriting; simple, clear English; basic Hindi/Gujarati a plus.
• CRM familiarity (HubSpot/Zoho/LeadSquared) & WhatsApp Business API basics.

Nice-to-have

• Landing page builders (Webflow/Wix/WordPress + Elementor).
• Basic SEO (on-page, GMB posts, citations).
• Canva brand kit management.

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹18,000.00 per month

Benefits:

• Paid sick time

Work Location: In person