Digital Marketing Strategist

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Company Description
At Loyal To Cumbria (LTC), we're more than just a local directory. We're a vibrant advertising platform dedicated to celebrating the people, places, and businesses that make Cumbria unique. Our mission is to connect locals and visitors alike with the best of Cumbria through trusted recommendations, exclusive offers, and impactful promotional tools. We proudly champion local businesses and aim to strengthen our community through smart, engaging, and targeted marketing strategies.

Role Overview
We're looking for a strategic and creative Digital Marketing Strategist to drive LTC's digital growth. You'll execute data-driven marketing campaigns that increase visibility, engagement, and conversions across digital channels. This remote, project-based opportunity is ideal for experienced digital marketers passionate about local impact, storytelling, and strategic execution.

Key Responsibilities

• Develop and implement cross-channel digital marketing strategies (SEO, PPC, email, content, social media) that align with LTC's goals.
• Manage and optimize paid media campaigns on platforms like Google Ads, Meta, and LinkedIn.
• Collaborate with the LTC team to create impactful campaigns that promote local businesses and community initiatives.
• Monitor and analyze campaign performance using tools like Google Analytics and report key metrics and insights.
• Conduct competitor and market research to identify opportunities for growth and engagement.
• Lead A/B testing initiatives to improve campaign outcomes and user experience.
• Ensure brand consistency and messaging across all digital touchpoints.

Ideal Candidate

• Proven experience (3+ years) in digital marketing strategy or performance marketing.
• Skilled in tools like Google Ads, Meta Business Suite, Google Analytics, and email marketing platforms.
• Strong grasp of content strategy, SEO, paid advertising, and conversion optimization.
• Data-driven mindset with the ability to translate insights into action.
• Creative thinker with excellent communication and storytelling skills.
• Passionate about community-driven initiatives and supporting local economies.
• Ability to work independently while collaborating effectively with a wider team.

What You Get

• Flexible, remote-first working arrangement.
• Opportunity to shape digital strategy for a purpose-led brand.
• Competitive project-based or retainer compensation.
• Direct impact in helping local businesses grow and thrive.
• Access to LTC's content assets, tools, and community resources.
• Recognition and visibility across LTC's digital platforms.