Digital Trading Specialist UAEN Role C & C

Key Accountabilities

• Digital Real Estate Management
  • Own and optimize du’s internal digital estate (App, Web, B2B portal) to drive traffic and sales uplift.
  • Manage placements such as banners, tiles, carousels, push notifications, and in-app messages to support key propositions and offers.
  • Develop and maintain a digital trading calendar aligned with marketing, product, and commercial priorities.
• Campaign Execution & Coordination
  • Plan and execute marketing and sales campaigns across internal digital channels to drive acquisition, retention, and revenue growth.
  • Work closely with Product Owners, Designers, and Content Teams to ensure all assets are aligned with campaign goals and digital brand guidelines.
  • Coordinate with Growth Marketing and Media teams to ensure seamless cross-channel execution and tracking.
• Upsell & Cross-Sell Enablement
  • Identify and activate digital levers to increase ARPU and cross-sell rates (e.g., personalized banners, contextual placements, and lifecycle journeys).
  • Collaborate with the PEGA team and CRM to personalize offers across the customer journey.
• Performance Tracking & Reporting
  • Report weekly on campaign and placement performance, highlighting insights and recommendations to improve effectiveness.
  • Conduct A/B testing on creative and placements to optimize engagement and ROI.
• Continuous Optimization
  • Analyze funnel performance and propose actionable improvements for conversion rate optimization
  • Monitor competitor trading tactics and benchmark best practices for internal digital real estate development.

4. Qualifications, experience, skills and competencies

Qualifications:

• Bachelor’s degree in Marketing or Business Management related field or equivalent experience

Experience:

• 3-5 years of experience in digital trading, digital marketing, or eCommerce performance management.
• Strong understanding of digital ecosystems (web, app, CMS, personalization engines).
• Experience with analytics tools (e.g., GA4, Adjust, Adobe, or equivalent) and data visualization/reporting.
• Uplift in traffic and conversion from internal digital estate.
• Performance of key internal placements (CTR, engagement, conversion).
• Volume and revenue contribution from digital upsell/cross-sell campaigns.
• Improved coordination and efficiency in campaign execution cadence.

Skills

• Proven ability to manage multiple campaigns and digital surfaces simultaneously.
• Strong collaboration and stakeholder management skills (across marketing, design, and product).
• Excellent attention to detail, commercial acumen, and execution discipline.

Competencies

Please provide the level of competency as per the grade: Level 1 for Band 6, Level 2 for Band 5, level 3 for Band 4, level 4 for Band 3.

• Think strategically (Level 2 of 5)
• Achieve tangible results (Level 2 of 5)
• Lead breakthrough change (Level 2 of 5)
• Exceed customer expectations (Level 2 of 5)
• Nurture, Inspire and Motivate (Level 2 of 5)
• Target win-win outcomes (Level 2 of 5)