Director of Demand Generation

Our Company

Medicine is evolving faster than ever, and so is the way clinicians learn. At Sketchy, we partner with institutions, health systems, and learners to expand access to high-quality clinical education that prepares clinicians for what’s next.

Our mission is to help clinicians build the readiness and agility needed to deliver better decisions, stronger patient connections, and higher-quality care in a world shaped by AI and precision medicine.

We’re reimagining how clinical reasoning, communication, and other core competencies are developed, empowering every learner to adapt, grow, and lead in the future of healthcare.

Position Summary

We’re looking for a strategic, data-driven marketing leader to own and scale demand generation for our institutional business. In this role, you’ll design and execute multi-channel campaigns that drive qualified pipeline for our enterprise sales team — partnering closely with Product Marketing, Sales, and PMM to reach deans, program directors, and clinical educators. You’ll lead a small, high-performing team, optimize funnel performance across channels, and bring creative experimentation to how we reach and engage medical institutions.

Sketchy is hiring remote employees in these select US states: California, Colorado, Florida, Illinois, Massachusetts, Michigan, New Jersey, New York, Pennsylvania, Texas, Utah, and Washington!

Responsibilities

Strategy & Leadership

• Own the end-to-end demand generation strategy for our institutional business (academic medicine, hospitals, health systems).
• Build a repeatable, measurable funnel that drives qualified pipeline for our enterprise sales team.
• Partner with PMM, Sales and Product Marketing to align campaigns to key personas (deans, program directors,, and clinical educators).
• Design and measure programs that drive awareness, engagement, and adoption across the buying committee.
• Define, track, and report on funnel KPIs (MQLs, SQLs, opportunities, CAC, ROI).
• Lead and mentor a small, high-performing team (and agency partners).

Channel Execution

• Drive multi-channel campaigns including:
• • Email nurture and outbound programs
    Thought leadership and content syndication (whitepapers, case studies, webinars)
  • Targeted LinkedIn and digital campaigns
  • Industry events and conferences (AMEE, IAMSE, AAMC, etc.)
    Partner and association marketing
  • Experiment with creative digital channels to reach medical professionals and educators where they already learn and engage

Data, Tools & Optimization

• Manage marketing automation and CRM workflows (HubSpot).
• Measure and optimize funnel performance — from first touch to closed deal.
• Develop clear dashboards that show campaign ROI, CAC, and marketing-sourced pipeline.
• Collaborate with Sales, Product, and Data teams to map the full customer journey and identify conversion bottlenecks.

What We’re Looking For

• 7+ years in B2B demand generation, ideally in healthtech, medtech, edtech, or SaaS targeting institutional buyers with 3+ years of experience as a people manager
  Proven success building pipeline through integrated, multi-channel campaigns.
• Experience marketing to highly targeted verticals through both digital and analog efforts
• Deep understanding of long sales cycles and multi-stakeholder decision processes.
• Strong technical fluency with marketing automation, CRM, and analytics tools.
• Excellent communicator who can translate complex clinical or educational value propositions into clear, actionable campaigns.
• Strong interpersonal, analytical, problem solving, negotiating, influencing, facilitation, organizational, prioritization, decision-making, and conflict resolution skills
• Enjoy working in a fast-paced and ever-changing environment; ability to thrive and build effective relationships in a remote working environment
• Embody the Agile philosophy, always iterating and improving on the process and not just adhering to the ceremony
• Willingness to not only lead, but “do”
• Travel required up to 35% of the time for conferences

If you don’t have 100% of the bullets listed above, that’s okay! We know there are no perfect applicants. If you are passionate about making a meaningful difference, we want to hear from you! Learn more about Sketchy’s culture at sketchy.com/careers.

Annual Salary Range

$170,000 - $190,000 annual salary plus a performance-based annual bonus and stock options

Our Perks

• 100% Individual Health Coverage - We got you covered!
• Equity - From day one, you’ll have a stake in our future growth.
• 401(k) - We support your financial future with up to 5% matching.
• Annual Company Retreat in Cool Places
• Flexible Time Off
• Annual Work Anniversary Stipend
• Monthly Wifi & Phone Reimbursement
• Short Term & Long Term Disability

Sketchy Group LLC is an Equal Opportunity Employer. All applicants will receive consideration without discrimination on the basis of race, religion, color, sex, age, sexual orientation, marital status, national origin, disability or any other basis prohibited by applicable law.

The pay range for this role is:
170,000 - 190,000 USD per year(Remote (United States))