Director of Digital

Director of Digital (Paid Media + SEO + Digital Optimization)

RedRover is seeking a results-obsessed digital leader to guide our pack toward peak performance in digital strategy, optimization, and reporting. You’re driven to rigorously test, continuously improve outcomes, and discover insights that fuel innovation. You thrive at the intersection of strategy, technology, and performance—and you’re known for balancing big-picture vision with hands-on execution.

This is a senior role for someone who can lead digital strategy across PPC, paid social, SEO, UX/UI, and digital ads while remaining close enough to the work to spot (and fix) performance issues fast.

Position Overview

RedRover Sales & Marketing Strategy is an internationally award-winning, fast-growing B2B agency on a national expansion path.

The Director of Digital will own our agency’s iterative testing and digital optimization process and lead the strategy and development of dashboards and performance reporting. You will also manage and mentor a multidisciplinary team of digital specialists (PPC, SEO, FED, UX/UI) toward achievement of RedRover’s signature guaranteed metrics.

Bottom line: you’re responsible for making whatever campaign adjustments are necessary to achieve the outcomes the agency guarantees.

What You’ll Do (Key Responsibilities)

1) Lead Digital Optimization & Iterative Testing

• Lead the agency’s digital optimization effort, ensuring weekly split testing within every campaign and continual refinement across client programs.
• Regularly audit performance of digital assets and campaigns; create test roadmaps and push improvements through to results.
• Champion a relentless culture of experimentation—this isn’t “set it and forget it” testing; it’s systematic iteration of every conceivable variable.

2) Own Paid Media Strategy & Performance (Hands-On)

• Direct paid media strategy and execution across platforms (Google Ads, Bing, LinkedIn, Meta, etc.).
• Oversee keyword/audience research and competitive insights to inform targeting and spend strategy.
• Guide ad copy and creative performance standards aimed at improving CTR, CPC, CVR, CPL, and ROAS.
• Monitor and optimize bidding, budgeting, pacing, and platform configurations to hit performance goals.

3) Direct Integrated Digital Strategy (Paid + Organic)

• Align PPC and SEO strategy to maximize search visibility and conversion impact across the funnel.
• Lead technical/on-page/off-page SEO direction in partnership with specialists, ensuring strategies enhance
• Collaborate with strategy, creative, UX/UI, and development teams so digital campaigns align with client goals and brand objectives.

4) Lead Reporting, Dashboards & Insight Storytelling

• Oversee and drive development of dashboards, analytics tools, and automated reporting systems.
• Translate complex multi-platform data into clear, compelling visual reporting clients/ internal teams can act on.
• Analyze trends, surface performance insights, and recommend strategic optimizations with confidence.

5) Manage & Grow the Digital Bench

• Manage and mentor a team of digital experts (PPC, SEO, FED, UX/UI), setting performance expectations and growth paths.
• Lead cross-functional collaboration and ensure commitments are met on time, with no surprises.
• Bring forward new technologies, methodologies, and best practices that keep RedRover ahead.

Required Knowledge, Skills & Abilities

• Deep expertise leading digital strategy across paid social, PPC, SEO, UX/UI, digital campaign management, and optimization; comfortable being hands-on when needed.
• Extensive experience running split-testing at scale with measurable performance lift.
• Proven ability to develop and manage comprehensive digital reporting and dashboard systems.
• Strong leadership and mentoring skills with multidisciplinary digital teams, including international talent.
• Proficiency with GA4, GTM, Search Console, HubSpot, Unbounce, SEMRush (or equivalent).
• Excellent communication and presentation skills, especially simplifying complex data into decisions.
• Demonstrated alignment with RedRover’s Pack DNA: courageous, agent of change, incurable need for results, self-disciplined/accountable, team-win before self-win.

Bonus Points

• Experience with B2B categories such as manufacturing, logistics, or industrial markets.
• CRO and landing-page optimization expertise.
• Experience building repeatable testing frameworks or playbooks for teams.
• Strong familiarity with WRIKE or comparable PM tools.

Why RedRover

We’re a high-performance, culture-driven B2B agency that guarantees outcomes and backs it with relentless optimization. You’ll lead a pack that cares about results and about each other.

Benefits include: competitive compensation, healthcare/dental/vision, generous PTO that grows with tenure, vacation expense reimbursement, pet insurance, daycare reimbursement, fitness benefits, paid parental leave, retirement contributions, and flexible hours.