Director of Digital Performance - Home Services Vertical

Director of Digital Performance – Home Services Vertical

*This is a remote position that requires you to work closely and collaboratively with a team.*

About Townsquare Ignite:

Founded in 2010, Townsquare Ignite products and solutions are a combination of our owned and operated digital properties, our proprietary digital programmatic advertising platform, and an in-house demand and data management platform collecting valuable proprietary first-party data, and is the fastest growing revenue and profit driver of Townsquare Media.

Our Competitive Advantage:

• First-Party Data Collection: As a large-scale digital content publisher, we collect valuable first-party data from our audience, minimizing reliance on third-party data sources.
• Proprietary Advertising Technology: We offer a proprietary advertising technology platform, including an in-house demand-side buying platform (DSP).
• Integration with Multiple Platforms: Our platform integrates with over 15 digital advertising buying platforms and provides access to all major advertising exchanges and mobile apps.
• Massive Reach: We have access to over 250 billion impressions per day.
• Targeted Solutions and Customer Service: We provide hyper-targeted advertising solutions and offer white glove customer service.
• Multi-Platform Delivery: Our campaigns are delivered across desktop, mobile, apps, connected TV, email, paid search, and social media platforms, utilizing display, video, and native executions.
• Creative Support: We have a full-service design and creative team to help clients craft the right message and develop powerful creative for their campaigns.

The Director of Digital Performance Opportunity:

Ignite National is seeking a Director of Digital Performance to lead and scale a high-performing team responsible for delivering best-in-class digital advertising outcomes for industry-specific (verticalized) client groups. This role is central to advancing the strategic vision of Ignite National's vertical expertise model — ensuring that each industry receives tailored, high-impact execution that drives measurable business results.

More than a traditional operations role, this director will guide strategic planning, cross-functional collaboration, and execution across front end client service, media buying, creative, and performance teams to uphold client satisfaction, elevate the Ignite National brand, and fuel continued growth. You will champion innovation, streamline operational efficiency, mentor managers and specialists, and ensure that every campaign delivers measurable value to our clients.

The ideal candidate brings deep experience in operations and client service, having focus in vertical specialty and high-performance lead driven advertising. Proven experience in Home Services & Trade lead generation / ROI campaigns is a crucial layer to this role.

Responsibilities:

• Lead & mentor a cross-functional team to ensure strong campaign execution, client satisfaction, and operational excellence.
• Oversee campaign strategy and delivery across paid media channels, ensuring measurable performance aligned to client and Ignite National objectives.
• Manage key client escalations and maintain strong executive-level relationships.
• Drive innovation by advancing adoption of new digital advertising strategies, tools, and technologies.
• Ensure vertical alignment by tailoring strategies, processes, and campaign plans to the unique needs of each industry.
• Partner with Account Management, Creative, Sales, and Performance teams to align messaging, planning, and optimization.
• Identify and support growth opportunities through proactive strategy expansion and value-add service recommendations.
• Uphold Ignite National brand standards across campaign execution, deliverables, and communication.
• Oversee reporting frameworks to translate data into insights that improve outcomes and guide strategic decision-making.
• Foster a culture of collaboration, excellence, and continuous improvement.
• Perform additional duties as needed, based on business and leadership priorities.

What Success Looks Like:

• Vertical teams consistently drive measurable campaign performance and client satisfaction.
• Operational processes scale efficiently across industries and account tiers.
• Ignite National remains on the leading edge of paid media strategy, tools, and technology adoption.
• Growth opportunities are identified and activated across client portfolios.
• Leadership and stakeholders have increasing confidence through improved communication, reporting, and execution quality.

Qualifications:

• Bachelor's degree or equivalent professional experience required.
• 6+ years of experience in digital media, client services, or performance operations; vertical (Home Services) expertise strongly preferred.
• Demonstrated success leading teams supporting digital performance marketing and/or multi-channel media execution.
• Deep understanding of paid media channels (search, social, programmatic, streaming), creative strategy, and analytics.
• Proven track record managing client escalations and maintaining strong client relationships.
• Strong operational background — experience building scalable processes, training, and verticalized playbooks.
• Excellent communication and presentation skills; able to simplify complex topics for stakeholders at all levels.
• Data-driven mindset with experience using performance analytics and visualization tools.
• Highly organized, proactive, and comfortable operating in a fast-paced environment with strong ownership mentality.

Benefits:

• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop
• Competitive salary + bonus program

Why you'll love working at Townsquare Ignite:

We are a team of driven individuals who push ourselves and those around us to develop personally and professionally. You can expect a dynamic and competitive work environment. To foster your success, you'll take part in a comprehensive training program, surrounded by a positive and supportive culture that encourages everyone to develop themselves and others. We've had countless internal promotions, and our goal is to continue the rapid growth of our company. Whatever your professional goals, you'll have the opportunity to make steps toward your target and take your career to new heights!

TOWNSQUARE MEDIA BROADCASTING, LLC IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Townsquare also maintains a drug and alcohol-free workplace. Improper interference with the ability of Townsquare Media's employees to perform their job duties may result in discipline up to and including discharge.