Director of E-Commerce Marketing

Director of E-Commerce Marketing

Location: California

Earn $170,000 - $180,000/year

Who We Are

o5 group is an industry leader in global fashion & apparel design with 40+ years of success across wholesale, e-comm, and marketplace. We are privately held, HQ in NYC with brand offices in CA — a dynamic portfolio of global brands committed to operational excellence in design, product development, production, sourcing, distribution & logistics. With category expertise in full-collection menswear, womenswear, childrenswear, and infant toddler; we specialize in denim, outerwear, activewear, and loungewear/sleepwear, trusted by top retailers.

About the Role

We’re seeking a Director of E-Commerce Marketing who fuses performance-driven strategy with creative excellence. This leader will oversee all digital growth initiatives — owning the e-commerce marketing calendar, paid and owned channel strategy, creative performance, and on-site storytelling that drives both conversion and brand affinity. This is a hands-on leadership role for a growth-oriented marketer who thrives at the intersection of performance and brand — blending data, creativity, and collaboration to scale a multi-brand e-commerce business.

How You’ll Contribute

• Growth & Performance Leadership
• Own and evolve the growth strategy across Meta, Google, YouTube, Display, Affiliate, SEO, Influencer, and emerging platforms.
• Manage multi-million-dollar paid media budgets with accountability for CAC, ROAS, LTV, and MER.
• Lead data-driven testing and experimentation across campaigns, ad creative, and landing pages to optimize performance.
• Forecast and report results, presenting actionable insights and growth recommendations to executive leadership.
• Partner with design, copy, and brand teams to create emotionally resonant, high-performing campaigns.
• Translate marketing data into creative briefs and direction for performance content.
• Oversee digital creative production for paid ads, email, homepage, and site merchandising assets.
• Champion a unified brand voice across all channels and customer touchpoints.
• Own the e-commerce marketing calendar — coordinating launches, seasonal campaigns, and promotions.
• Ensure seamless integration of marketing campaigns into the full e-commerce journey, from traffic acquisition through checkout.
• Team & Leadership
• Build, mentor, and inspire a cross-functional team across growth, media, creative, and CRM.
• Manage external agencies and vendors to ensure alignment, efficiency, and best-in-class execution.
• Serve as a strategic bridge between performance, brand, merchandising, and product teams.

What You Bring to the Team

• 6+ years of experience in e-commerce, performance, or growth marketing, ideally within DTC retail or consumer brands.
• Proven success managing large-scale media budgets ($10M+) and delivering measurable ROI.
• Deep understanding of Shopify, analytics platforms, attribution models, and marketing automation tools.
• Strong creative sensibility and ability to guide design and content teams toward performance outcomes.
• Analytical and data-driven, with confidence in presenting insights and recommendations to senior leadership.
• Natural team builder and collaborator who thrives in a fast-paced, entrepreneurial environment.

Why Join o5 group

• Health Benefits: Medical, Dental, and Vision coverage.
• 401(k) + company-paid life insurance.
• Paid Time Off (PTO) + company holidays.
• Commuter benefits.
• Hybrid/flexible schedule.
• Family-oriented culture.
• Responsibility & Sustainability — at o5 group this spans economic, social, and environmental impact.

Apply

Send your resume to jobs@o5group.com

Job Type: Full-time

Pay: $170,000.00 - $180,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person