Director of Marketing

Title of Position: Director of Marketing

Organizational Relationship: Reports to President of Dental

Job Family: Marketing

Managerial Responsibilities: Direct/Indirect

Classification: Exempt / Full-Time

GENERAL SUMMARY:

Vyne is a $100M+ ARR healthcare technology company serving the dental and acute/medical markets with solutions that simplify communication, streamline workflows, and enhance operational efficiency.

The Director of Marketing plays a critical leadership role in shaping and executing the marketing strategy for the Dental division. This role translates business objectives into integrated marketing programs that drive pipeline growth, strengthen brand presence, and improve customer lifecycle performance. The Director blends strategic thinking with hands-on execution, overseeing functions including demand generation, product marketing, brand execution, and lifecycle initiatives.

Key Responsibilities

• Translate marketing strategy into actionable plans, campaigns, and deliverables that support revenue and product priorities.
  Develop annual and quarterly marketing goals, budgets, and tactical plans aligned with broader business objectives.
• Use customer insights, market research, and competitive analysis to guide positioning, messaging, and program development.

• Support the evolution of Vyne Dental’s brand and market narrative across product lines.
• Ensure clear, differentiated messaging across digital channels, product marketing assets, and sales enablement materials.
• Partner with Product to define value propositions and launch new products or enhancements effectively.

• Lead multichannel demand generation programs—including paid media, SEO/SEM, ABM, webinars, and content syndication—to build predictable, high-quality pipeline.
• Establish a data-driven performance framework to measure results, improve conversion rates, and optimize ROI across channels.
• Collaborate with Sales and RevOps to enhance funnel efficiency, attribution accuracy, and forecasting.
• Build and execute lifecycle marketing programs that improve onboarding, engagement, upsell, renewal, and advocacy.
• Partner with Customer Success and Product to deliver customer communications, feedback loops, and NPS initiatives.

• Lead, mentor, and develop marketing team members across key functions.
• Implement scalable processes, systems, and workflows that improve execution speed and team alignment.
• Manage budgets, vendors, timelines, and resources to ensure effective delivery of marketing programs.
• Other duties as assigned.

PHYSICAL DEMAND:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

SECURITY ROLE / RESPONSIBILITY:

• Protected Health Information (“PHI”): This position may have access to and be responsible for the security of PHI/PI on an incidental basis.
• Human Resource Information: This position may have access to and be responsible for the security of information including salary, insurance, reviews, resumes.
• Financial Admin: This position may have access to and be responsible for the security of financial administrative accounts and corporate accounts.
• Application Admin: This position may have access to and be responsible for securely administering user access to corporate applications.

Qualifications

• Bachelors Degree in Marketing, Business, or equivalent experience
• 7+ years of progressive marketing leadership experience, with at least 3+ years in a leadership role at a B2B SaaS company.
• Proven success in marketing to healthcare audiences, with a strong preference for experience in dental and/or acute care segments.
• Deep understanding of the full marketing funnel and performance marketing principles.
• Strong command of data, analytics, and attribution modeling—able to make decisions grounded in metrics and experimentation.
• Demonstrated ability to build and scale multi-functional teams across brand, growth, and lifecycle.
• Exceptional communication, storytelling, and executive presence.
• Experience in fast-scaling environments and driving change through cross-functional influence.

Preferred Qualifications

• Prior experience at a company with $100M+ in ARR and multiple product lines.
• Familiarity with Salesforce, HubSpot/Marketo, Google Analytics, Pardot, Chili Piper, Outreach & other GTM tools.

Vyne provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetics, or veteran status. In addition to federal law requirements, Vyne follows applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.