Director of Marketing and Growth

Are you ready to make a real impact?
If you’re looking for a role where your ideas actually shape the direction of a growing company, this is it. As the Director of Marketing and Growth at Events by Classic Group, you’ll have the freedom to build something from the ground up, creating marketing systems, campaigns, and strategies that reflect the creativity and quality our brand is known for.

You’ll be stepping into a company that’s entering an exciting new chapter of expansion and innovation. Our events are recognized across the Monterey Peninsula and now we’re investing in a marketing program that matches that level of quality. You’ll have the resources, collaboration, and leadership support to turn ideas into action and see your impact in real time.

This role offers the rare combination of creative autonomy, strategic influence, and community connection. You’ll work closely with talented chefs, event managers, and sales professionals to tell the story of who we are, while also developing your own skills in leadership, digital marketing, and brand building. If you’re someone who thrives on collaboration and seeing your work come to life, this opportunity will give you the platform to grow, lead, and make your mark.

About Events by Classic Group
Events by Classic Group is a well-established catering and event venue company on the Monterey Peninsula, creating memorable weddings, corporate events, and private celebrations at our venues The Perry House, Monterey Beach Station, and The Barns at Cooper Molera, as well as at off-premise locations across the region.

About the Role
This is a hands-on Director of Marketing and Growth position. You will lead the company’s first marketing function, building the department from the ground up and shaping how our brand shows up in the market. You’ll have the autonomy to design campaigns, experiment with new strategies, and make a tangible impact on growth, while collaborating closely with our executive chef, event managers, and sales team to ensure all messaging reflects the quality of our events.

Responsibilities

• Develop and execute a comprehensive marketing strategy that elevates the brand, drives business growth, and builds a strong digital presence
• Lead digital marketing efforts with measurable goals including increasing brand awareness, driving website traffic, generating leads and sales, building customer loyalty, and measuring ROI to optimize campaigns
• Build and oversee the company’s content strategy including photography, videography, social media, blogs, and website updates
• Manage campaigns across multiple digital platforms including Instagram, Facebook, TikTok, LinkedIn, online ads, and pay-per-click campaigns
• Oversee SEO and website optimization to ensure strong search engine visibility
• Develop email marketing campaigns targeting corporate and prospective social clients, including nurturing leads that have inquired but not booked
• Collaborate with sales, event management, and culinary teams to ensure brand consistency and cohesive messaging
• Identify and execute marketing opportunities and content marketing initiatives
• Lead vendor relationships with creative agencies, photographers, and other external partners as needed
• Recruit, train, and mentor a results-driven sales and marketing team, including Sales Managers and the Sales and Marketing Coordinator
• Set clear expectations, provide regular feedback, and foster a collaborative and empowered team culture
• Take ownership of team performance and sales goals, ensuring the team meets or exceeds targets
• Manage the department budget to ensure strategic allocation of resources and ROI on all initiatives
• Analyze sales metrics to optimize efforts and drive continuous improvement
• Analyze marketing performance using data analytics tools and adjust campaigns to maximize results
• Act as a brand ambassador internally and externally, fostering a culture of storytelling and high-quality communication

Qualifications

• Five or more years of experience in marketing, ideally with hands-on experience in both strategy and execution
• Proven ability to build marketing programs from scratch and deliver measurable results, particularly in digital marketing
• Two or more years of experience leading and managing teams, including motivating them to achieve performance targets and meet goals.
• Strong expertise in digital marketing including social media, SEO, email marketing, content marketing, PPC campaigns, and online ads
• Ability to analyze data, measure ROI, and adjust strategies based on insights
• Comfortable working independently in a fast-paced environment, and leading cross-functional collaboration
• Highly organized with the ability to manage multiple projects and deadlines without losing attention to detail
• Passion for creating a positive company culture
• Experience in events and hospitality is a plus

Growth, Learning & Creative Impact

At Events by Classic Group, your professional growth and creative fulfillment go hand in hand. In this role, you’ll have the opportunity to:

• Access professional development support, including marketing certifications, workshops, and conferences (e.g., Catersource, Wedding MBA)
• Stay at the forefront of trends in hospitality, social media, and consumer behavior, and test emerging technologies
• Express your creativity freely while contributing to events that bring people together for milestone moments
• Thrive in a culture that values innovation, quality, and joy, with leadership that encourages experimentation, ownership, and professional growth

Company Culture
At Events by Classic Group we believe that people are what set us apart. Our team is talented, dedicated, and committed to creating amazing experiences for our clients. We value collaboration, creativity, and a positive, supportive workplace where team members feel empowered and inspired to contribute their best ideas. We celebrate achievements, learn from challenges, and encourage open communication across all levels of the company. Joining our team means being part of a culture where your work is valued, your voice is heard, and your impact is visible every day.

How to Apply
If you are up for the challenge, please send your resume along with a short write-up describing a time when you led a team, managed multiple projects or campaigns, and delivered measurable results. Explain how you approached the situation and why you were successful in balancing all of these responsibilities.

Job Type: Full-time

Pay: $90,000.00 - $122,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off

Work Location: In person