Director of Marketing & Communications

A respected, mission-driven organization is seeking a Director of Marketing & Communications to lead its institutional positioning, brand strategy, communications platform, membership growth initiatives, and signature events. This is a highly visible leadership role with direct impact on brand reputation, stakeholder engagement, and organizational growth.

The ideal candidate is a strategic yet hands-on leader with experience in institutional branding, B2B marketing, communications, events, and team leadership. This role reports directly to the Executive Vice President.

Key ResponsibilitiesMarketing & Communications Strategy

• Develop, implement, and oversee an integrated marketing and communications strategy aligned with institutional goals and priorities.
• Define the organization’s voice, narrative, tone, and messaging across all audiences including members, media, government, private sector, and community stakeholders.
• Lead institutional brand positioning and campaign development for products, services, and initiatives.
• Ensure alignment and consistency across digital platforms, website, newsletters, press releases, presentations, promotional materials, and internal communications.
• Oversee the creation of high-impact strategic content.

Team Leadership & Development

• Directly supervise marketing and communications staff, including designers, coordinators, and content resources.
• Establish performance metrics, quarterly and annual goals, and productivity monitoring systems.
• Identify skill gaps and lead professional development plans for team members.
• Promote a culture of collaboration, innovation, accountability, and excellence.

Institutional Podcast Development

• Lead the vision, positioning, and execution of the organization’s official podcast.
• Design content strategy, editorial calendar, guest selection, and thematic direction aligned with the institutional mission.
• Coordinate logistics, recording, editing, publishing, and distribution across platforms.
• Integrate the podcast into the broader marketing and communications ecosystem for maximum engagement and reach.

Membership Growth & Strategic Alliances

• Design and execute strategies to strengthen member retention, satisfaction, and loyalty.
• Lead initiatives to attract new members to the organization.
• Identify and manage strategic partnerships with public and private sector organizations.

Events Strategy & Execution

• Serve as the primary liaison with vendors related to sponsorship sales, production, logistics, and execution of institutional events.
• Ensure excellence in event execution, sponsor satisfaction, and member experience.
• Collaborate on the design of revenue-generating and high-impact institutional events.
• Oversee event timelines, production plans, and budgets.

Research, Metrics & Market Intelligence

• Analyze industrial, economic, and consumer trends to identify opportunities and risks.
• Monitor KPIs related to brand positioning, engagement, membership growth, and campaign performance.
• Use data-driven insights to continuously optimize strategy and execution.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field. Master’s degree preferred.
• Minimum 8–10 years of progressive experience in marketing, communications, branding, or institutional positioning.
• Prior leadership experience managing creative and strategic teams.
• Strong background in B2B, institutional, association, manufacturing, or corporate marketing environments.
• Demonstrated experience with events strategy, sponsorship development, and partner engagement.
• Excellent communication skills in English and Spanish, both written and verbal.
• Strong strategic thinking, organizational skills, and execution discipline.

What We’re Looking For

• A leader who combines strategy with execution.
• A professional with institutional judgment, political awareness, and business acumen.
• Someone who can elevate brand reputation while driving measurable growth.
• A collaborative leader who builds high-performing teams.
• A confident communicator with strong presence before senior stakeholders.

Job Type: Full-time

Pay: $46,849.78 - $76,421.24 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Vision insurance

Work Location: Hybrid remote in Guaynabo, PR 00969