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Location:

Salt Lake City, Utah

Job Type:

Full time

Job Title:

Director of Sales

Job Description:

General Purpose

Are you ready to take your career to new heights? Come work with us at YESCO Outdoor Media, where you can grow your career and make a measurable impact. As the Director of our sales team, you’ll drive revenue growth, lead regional account executives, and strengthen long-term partnerships across our billboard network in seven western states.

This position is ideal for a leader who thrives on strategy, mentorship, and measurable results — all while helping customers bring their brands to life on YESCO billboards.

Company Overview:

YESCO has been a leader in the sign, lighting, and billboard industry for over 100 years. We’re a family-owned business focused on delivering the highest quality and greatest value to our customers. We operate approximately 3,000 outdoor displays in seven western states, supported by a network of local teams and a culture of collaboration.

Our parent company, Young Electric Sign Company, has grown to become the largest sign company in North America — responsible for many iconic signs, including the “Welcome to Fabulous Las Vegas” landmark.

Listen to what our employees are saying about working at YESCO: Click Here

What you can expect from YESCO:

• Starting salary: $115,000 yearly + Commission

• Schedule: 8:00 a.m. – 5:00 p.m.

• Work Type: Hybrid (in-office, remote, and in-field opportunities)

• Comprehensive Training: Sales training, software tools, and industry insights

• Career Growth: Advancement opportunities within a century-old, growing organization

• Benefits: Multiple medical plan options, dental and vision insurance, life & disability, 401(k) plan with company contributions, and paid time off (increasing with tenure)

A Day in the Life:

As the Director of Sales, you’ll develop and execute the sales strategy for YESCO Outdoor Media’s billboard network. You’ll lead a team of Account Executives across multiple markets, helping them achieve sales goals while maintaining high customer satisfaction. Your work will include:

• Building and maintaining relationships with advertising agencies, marketing directors, and business owners.

• Developing pricing, packaging, and inventory strategies that maximize revenue.

• Coaching sales teams on prospecting, client engagement, and proposal development.

• Collaborating with Operations, Administration, and Marketing to ensure campaigns deliver measurable results.

• Analyzing sales data and market trends to drive strategic growth.

• Representing YESCO at industry events, trade shows, and community functions.

Every day brings a new challenge — from pitching creative campaigns to developing new market opportunities — all while helping businesses connect with their audiences through the power of outdoor media.

What we’re looking for in you:

• Proven sales leadership experience

• A track record of hitting and exceeding sales goals

• Ability to inspire, coach, and develop sales teams

• High degree of integrity, accountability, and professionalism

• Excellent communication and negotiation skills, both written and verbal

• Strong business acumen and understanding of advertising/marketing principles

• Deep understanding of advertising principles, media buying, and client relationship management

• Knowledge of CRM systems, pipelines, and data-driven decision-making

• Creative problem-solving and negotiation skills

• A valid driver’s license, the ability to travel as needed, and a good driving record (MVR required)

Training & Qualifications:

• 5+ years of sales leadership experience (preferably in media, advertising, or related industries)

• Bachelor’s degree in Business, Marketing, Communications, or a related field required

• Master of Business Administration or other advanced degree preferred

• Demonstrated success managing teams, budgets, and revenue growth goals

• Strong presentation and negotiation skills with a proven ability to build long-term client relationships

• Proficiency with CRM systems, cloud-based programs, the Google Suite, sales forecasting, and data-driven decision-making

• Comfortable working in both strategic planning and hands-on sales execution environments

Physical Demands & Work Environment:

This position involves a combination of office, field, and occasional travel work. Must be able to drive and maintain a valid driver’s license. Reasonable accommodations will be made to enable individuals with disabilities to perform essential functions.

Our Commitment

We maintain a drug-free workplace. We do test for marijuana. Young Electric Sign Company is an EEO/AA employer. We welcome all qualified job seekers and provide fair consideration regardless of race, sex, color, religion, national origin, age, disability, veteran status, or other legally protected status.