Director, Retail Media & Commerce

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
  
  

Role Summary And Impact

We are seeking a highly strategic and results-driven Retail Media & Commerce Director to lead and optimize our clients’ online sales initiatives and retail media presence. This pivotal role will be instrumental in shaping comprehensive strategies that drive revenue growth, enhance customer experience, and maximize performance across diverse digital and retail channels. You will be a key leader, guiding clients through complexities and emerging opportunities within the retail media landscape.

Skills And Experience

• Strategic Leadership: Develop and execute comprehensive retail media and e-commerce strategies to enhance online presence, drive sales, and optimize customer experience across all digital channels.
• Client & Stakeholder Management: Build and nurture strong, trusted relationships with executive-level clients, internal teams (marketing, sales, IT, finance), retailers, and third-party vendors.
• Campaign Management & Optimization: Lead the end-to-end planning, buying, execution, and measurement of retail media campaigns across various platforms, including Amazon Ads, Mimeda, Hepsiburada, Trendyol, Gowit, and other in-store and offsite retail media ecosystems.
• Data-Driven Insights & Analytics: Utilize advanced analytics and key performance indicators (KPIs) to measure campaign performance, identify optimization opportunities, and provide actionable, data-driven insights to clients.
• Platform Expertise: Oversee the strategic management and optimization of e-commerce platforms, ensuring a user-friendly, engaging, and high-converting customer journey.
• Team Leadership & Development: Manage, mentor, and develop a high-performing team of retail media professionals, fostering expertise, promoting best practices, and ensuring continuous growth.
• Innovation & Market Trends: Stay abreast of the latest industry trends, emerging technologies (including AI integration for personalized shopping), and best practices in retail media and e-commerce to continuously evolve our offerings.
• Budget & Financial Management: Manage budgets for e-commerce operations and retail media initiatives, ensuring cost-effective operations and maximizing return on investment.
• Cross-functional Collaboration: Collaborate seamlessly with cross-functional teams, including digital marketing, sales, partnership, and product management, to ensure integrated strategies and flawless execution.
  
  

Qualifications

• Minimum of 7+ years of progressive experience in retail media, e-commerce, digital marketing, or a related field, with a proven track record of driving significant sales growth and achieving business objectives.
• Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field is required. A Master's degree is highly preferred.
• Deep expertise in retail media networks (e.g., Amazon Ads, Mimeda, Gowit, Usersdot) and major e-commerce platforms (e.g., Shopify, Magento).
• Proficiency in web analytics tools (e.g., Google Analytics) and advanced data analysis techniques.
• Strong understanding of digital marketing strategies, including SEO, PPC, email marketing, and social media.
• Familiarity with AI integration for personalized shopping experiences and process automation is a plus.
• Experience with campaign trafficking, tagging, billing, and reporting systems.
• Exceptional strategic thinking and the ability to translate complex data into actionable strategies.
• Proven leadership and team management skills, with the ability to inspire and develop talent.
• Outstanding communication, presentation, and interpersonal skills, capable of engaging and influencing diverse stakeholders.
• Strong analytical and problem-solving abilities, with a meticulous, data-driven mindset.
• Ability to assess, synthesize, and act upon large volumes of information effectively.
• Proactive, detail-oriented, and adept at navigating complex workstreams with clarity and efficiency.
• High adaptability and flexibility to thrive in a fast-paced, constantly evolving digital landscape.
  
  

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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