E-commerce Marketing Specialist

Role

eCommerce Marketing Specialist

Company

Würth Wood Group

Compensation

$68k to $70k starting annual salary

Location

4250 Golf Acres Dr, Charlotte, NC 28208

Schedule

Full-Time | Monday–Friday, approximately 8:00 AM – 5:00 PM ET

Type

Direct Hire – No agencies, no third parties, no contracts

Company Overview

Würth Wood Group: It all started in 1983 in Charlotte, North Carolina as a clear vision for serving custom cabinet builders, commercial fixture and millwork companies. With well-defined goals, hard work and honest, dependable service, Charlotte Hardwood Center began to grow. Adding 12 more locations in 7 states over the next 25 years, the company, under the umbrella name The Hardwood Group, became the premier lumber and woodworking distributor in the Southeast. In 1999, The Würth Group of Künzelsau, Germany purchased The Hardwood Group, giving their customers access to an even wider variety of services, cost efficiencies and new products such as the Würth line of products that are recognized throughout the world as innovative and of the highest quality. In the summer of 2006, The Hardwood Group formally changed the name of all its branches to Würth Wood Group.

Known by their customers as the distributor who 'works hard for us,' Würth Wood Group is passionate about their customers and focused on making them more successful. From lumber and plywood, to surfacing products, tools, finishes, and specialty hardware, Würth Wood Group continues to lead the way in offering custom cabinet shops, furniture, store fixture, millwork, and casework manufacturers the highest quality materials, brands and product range available.

Excellent Culture: This is a company where you can be yourself with a warm and upbeat culture.

Long-Tenured Employees: Averaging over 15 years per employee companywide.

Room for Growth: Würth Wood Group is part of the Würth Group of Germany, a privately held company netting over $20 billion annually.

Comfortable Interview Process: Conversational and transparent.

Customer Type: Millwork fabricators, architectural and design firms, and wood shops.

Product Summary: Cabinetry hardware, lumber, PPE, laminate countertops, plywood/laminates, finishes/coatings, fasteners, abrasives, sinks, lighting, machinery, hand tools, and power tools.

Position Overview

The eCommerce Marketing Specialist plays a key role in shaping Würth Wood Group’s digital presence. This position blends digital marketing, product content optimization, SEO/SEM strategy, and creative production. You’ll manage product listings, online campaigns, and site performance.

You’ll collaborate cross-functionally with marketing, IT, product management, and sales teams. Occasional sales ride-alongs will offer firsthand insight into customer needs and industry trends.

Key Responsibilities

· Manage online sales operations and strategies to increase traffic, conversions, and revenue.

· Oversee eCommerce operations including product listings, descriptions, images, and pricing.

· Monitor and analyze KPIs such as sales, website traffic, and conversion rates.

· Coordinate with supply chain, merchandising, and fulfillment teams.

· Collaborate with customer service to improve post‑purchase support.

Product Content & SEO

· Optimize and maintain product content for clarity, engagement, and SEO.

· Write keyword‑rich titles, descriptions, and metadata.

· Use Adobe Photoshop for product imagery.

· Manage and improve local SEO (Google My Business, citations, listings).

· Monitor algorithm updates and SEO trends.

· Develop product hierarchy, taxonomy, and attributes.

· Experience with PIM systems is a plus.

SEM & Digital Advertising

· Plan, execute, and optimize PPC/SEM campaigns (Google Ads, Bing Ads).

· Develop ad copy and landing pages.

· Use Google Analytics, SEMrush, and similar tools.

· Test and iterate to improve ROI.

Marketing Automation & Campaigns

· Use HubSpot (or similar CRM) to run automated email campaigns and workflows.

· Maintain list hygiene and compliance with CAN‑SPAM and GDPR.

· Produce analytics dashboards and performance reports.

· Align campaigns with customer journey touchpoints.

Creative Content & Media

· Design and produce print/digital collateral such as flyers, features, and catalogs.

· Edit videos, capture photography, and create visual assets for web/social.

· Support product management and sales with marketing materials.

Collaboration & Cross‑Functional Work

· Partner with product management, IT, and marketing teams.

· Engage with sales to understand customer challenges and opportunities.

· Manage multiple priorities in a detail‑oriented, fast‑paced environment.

Qualifications & Skills

· Bachelor’s degree in Marketing, Communications, or equivalent experience.

· 3–5 years in eCommerce, digital marketing, or product content management.

· Proficient in HubSpot, Google Ads, Google Analytics, SEO/SEM tools.

· Strong writing and communication skills.

· Understanding of SEO best practices (HTML, CSS, site structure).

· Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere).

· Analytical mindset with data‑driven decision making.

· Video editing and photography experience a plus.

· Familiarity with SAP Hybris is a plus.

Benefits

· Medical, Dental, and Vision Insurance

· Company‑paid Life Insurance

· Short‑ and Long‑Term Disability

· Supplemental Benefits

· 401(k) with Company Match (eligible Day 1)

· Paid Time Off and Holidays

· Stable, growth‑oriented company culture

· Tuition Reimbursement

· Employee Discount Program

· Parental Leave Program

· Referral Bonuses

Join Our Team

This role is ideal for someone ready to merge creativity with technical skill in a collaborative, people‑first environment.

Equal Opportunity Employer

Würth Wood Group is an Equal Opportunity Employer.

Job Type: Full-time

Pay: $68,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Application Question(s):

• Please type "yes" if you understand this is an onsite role (non-remote/non-hybrid).
• Please type "yes" if you understand the max starting rate is currently $70k annual salary (non-negotiable). Please do not apply if this doesn't meet your needs.
• Do you have reliable transportation?

Do you consent to a pre-employment drug screen?
Do you consent to a pre-employment criminal background check?

• How many years of experience do you have performing similar duties?

Why would you be a good fit for this role?

Education:

• High school or equivalent (Required)

Work Location: In person