Ecommerce Email Marketing Specialist

About the Role

We are searching for a highly skilled and results-driven E-commerce Email Marketing Specialist to take ownership of our email marketing channel and drive significant revenue growth. The ideal candidate must have a minimum of 2+ years of dedicated experience in e-commerce marketing, with a deep, hands-on expertise in the Klaviyo platform. You will be responsible for developing, executing, and optimizing our end-to-end email marketing strategy, from acquisition to retention.

Key Responsibilities

• Klaviyo Management (MUST): Serve as the subject matter expert for Klaviyo. This includes platform setup, segmentation, integration with e-commerce platforms (e.g., Shopify, Magento), and advanced reporting.
• Flow & Automation Development: Design, build, and maintain sophisticated automated email flows (e.g., Welcome Series, Abandoned Cart, Post-Purchase, Win-back, Customer Loyalty, etc.) to maximize conversion and lifetime value (LTV).
• Campaign Strategy & Execution: Plan, segment, build, test, and deploy daily/weekly promotional and informational email campaigns based on the content calendar and business objectives.
• A/B Testing & Optimization: Conduct rigorous A/B testing on subject lines, body copy, creative assets, send times, and audience segments to continuously improve key metrics (Open Rate, Click-Through Rate, Conversion Rate, Unsubscribe Rate).
• Segmentation & Personalization: Develop advanced audience segmentation strategies within Klaviyo to ensure highly relevant and personalized messaging for different customer lifecycle stages and behaviors.
• Reporting & Analysis: Monitor, analyze, and report on email performance metrics, providing actionable insights and recommendations to leadership.
• List Health: Manage list hygiene, monitor deliverability, and implement strategies to minimize spam complaints and maintain high sender reputation.

Required Skills & Qualifications

• Experience: Minimum of 2+ years of hands-on experience in E-commerce email marketing.
• Klaviyo Proficiency (Non-Negotiable): Expert-level, practical experience with Klaviyo is mandatory, including:
• Building and managing complex flows and triggers.
• Advanced segmentation and personalization features.
• Setting up custom properties and data syncing.
• Technical Skills: Strong understanding of email deliverability best practices, CAN-SPAM, GDPR, and other relevant regulations. Basic HTML/CSS knowledge for email template adjustments is a plus.
• E-commerce Acumen: Proven track record of driving sales and LTV through email marketing for a direct-to-consumer (DTC) or e-commerce brand.
• Data-Driven: Proficient in data analysis and translating metrics into strategic recommendations.
• Soft Skills: Excellent project management, organization, and communication skills, with a keen eye for detail and creative content.

Job Types: Full-time, Permanent

Pay: Up to ₹20,000.00 per month

Work Location: In person