eCommerce Marketing Manager

What Makes a McKibbon eCommerce Marketing Manager?

As a member of the Digital eCommerce & Marketing team, the eCommerce Marketing Manager is responsible for driving online and digital marketing efforts for a select group of hotels within the McKibbon portfolio. This role will support Topline Revenue through effective digital marketing strategies set by the Senior Director of Digital Commerce & Marketing and ensure successful execution across assigned properties while embracing the McKibbon Guiding Principles.

Day in the life

• In collaboration with the Revenue Generation team, develop comprehensive marketing plans targeting hotel-specific needs and growth opportunities.
• Implement digital marketing strategies across various channels such as hotel websites, online travel agents, email marketing, local listings and more.
• Manage paid media strategy implementation and ongoing optimization
• Communicate key digital marketing metrics to hotel teams, corporate leadership and stakeholders.
• Develop and implement promotional strategies in partnership with revenue management and property teams
• Manage property email marketing campaigns for assigned portfolio
• Responsible for the photography process from pre-shoot planning and sourcing, oversight of post-production and distribution processes.
• Manage online content of all major sites including property websites, OTA sites, third party and local listings.
• Oversee agency partners on the execution of property-specific marketing initiatives such as SEO, paid media, email marketing, etc.
• Partner with Communications team on content creation, graphic design needs, social media content strategies and ad creative.
• Embrace the McKibbon Guiding Principles: Think Bigger, Love Your Community, Do the Right Thing, Support Each Other, Make a Lasting Impression.

Requirements

Proven track record of driving key digital marketing metrics by managing one or more of the following tactics:

• Search Engine Optimization (SEO), Paid Media such as metasearch, paid search, sponsored listings and display
• Social Media Advertising / Retargeting
• Intermediate level of Excel knowledge
• Ability to coordinate and deploy projects across multiple disciplines
• Data-driven with the ability to present findings to stakeholders

• Desire to grow and learn
• 2+ years’ experience in Online marketing, Digital marketing, or Internet marketing
• 2+ years’ experience in hospitality/hotel field

Ideal Skills & Qualities

• Strategic thinker who can implement tactics to drive results
• Excellent verbal and written communications skills
• Detail-oriented with the ability to work independently
• Strong understanding of ecommerce and marketing trends in hospitality
• Extreme attention to detail with strong organizational skills and project management skills
• Excellent customer service skills and presentation abilities
• Effective time management and ability to manage several projects simultaneously
• Ability to identify revenue-generating opportunities while managing resources
• Analytics products such as Google Analytics, Adobe Omniture, Google Data Studio
• Ability to forecast and identify trends Macro or Microtrends
• Knowledge of digital marketing tools such as SEMrush, Power BI, global brand reporting systems
• Strong business acumen, including financial management, budgeting and revenue optimization
• Adaptability in shifting internal and external conditions
• Proficient in Microsoft office products including PowerPoint, Excel, Word, Outlook, Teams, etc.

Perks & Benefits Beyond the Basics:

We know that hospitality starts from within, and that’s why we value the employee experience as much as we value our guests’ experience. From our competitive benefits package to our fun-loving spirit, we strive to create an environment that’s equal parts work and play. Our people will always be our first investment. We offer benefits and perks based on full or part time employment:

Full Time Associates:

• Comprehensive benefits package including medical, dental, and vision
• Life insurance
• Pet Insurance
• Short and long-term disability
• Paid time off and holidays
• Tuition assistance

Financial & Occupational Wellness: All Associates

• Competitive Compensation with incentives (incentives vary by position)
• 401K Savings Plan with 50% matching funds
• Associate referral program
• Brand and company training classes, workshops and conferences for career growth and development (varies by position)

Personal Wellness: All Associates

• Fundraising matching funds program
• Team volunteer opportunities
• 24/7 chaplain services
• Exclusive hotel rate discounts

Any state specific holiday, vacation or benefit requirements will apply.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, age, disability, pregnancy or maternity, sexual orientation, gender identity, citizenship status, military status, or any other protected characteristic in accordance with applicable federal, state, and local laws.