Email Marketing Specialist

About the Role

We are seeking an experienced Email Marketing Specialist to lead our digital communication and support marketing efforts within the printing and packaging industry. This role focuses on building impactful campaigns, driving lead generation, and strengthening the company’s online brand presence.

Key Responsibilities

Plan, design, and execute B2B email marketing campaigns for printing, packaging, and labeling clients

Develop branded, mobile-responsive email templates

Create compelling email copy aligned with our brand voice and service offerings

Set up automated workflows for lead nurturing, product promotions, and customer retention

Manage list segmentation, tagging, personalization.

Track campaign performance (open rates, CTR, conversions) and implement optimization strategies

Collaborate with sales and design teams on messaging, graphics, and promotions

Ensure compliance with email deliverability and best practices

_Highly Preferred_

Packaging and Printing campaign background (strong preference given)

Experience with CRM tools and ticketing systems

Knowledge of customer service best practices

Qualifications

Hands-on experience with Mailchimp, HubSpot, or similar platforms

Strong writing and communication skills

Understanding of branding, design consistency, and digital marketing fundamentals

Ability to analyze performance data and adjust strategy accordingly

Experience in B2B, printing, packaging, manufacturing, or related industries is preferred

What We Offer

Competitive salary: PKR 35,000 - 50,000 (based on experience)

Onsite work environment

Growth opportunities within the organization

Supportive team culture

_Work Schedule_

Night Shifts working hours with possible shift rotations

Job Type: Full-time

Pay: Rs35,000.00 - Rs50,000.00 per month

Work Location: In person