Essencemediacom: Senior Media Executive- Dubai

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About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

About Essencemediacom

Essencemediacom is a new breed of media agency. Grounded in analytics & insights, and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. Built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

The Senior Media Executive will lead the development and execution of advanced digital media strategies to enhance the company's online presence, drive engagement, and achieve marketing goals, ultimately driving significant growth and brand awareness for our clients. This role is ideal for someone with at least one year of experience in digital media, who is ready to take on more responsibility, manage projects, and contribute to strategic planning.

Responsibilities

• Develop and implement comprehensive digital media strategies to support marketing objectives and enhance brand visibility.
• Analyze market trends and user data to inform strategy and make data driven decisions.
• Design, execute, and oversee digital campaigns across multiple channels, including social media, email marketing, and digital advertising.
• Manage the end to end process of digital media campaigns from concept to execution, including budget management and performance tracking.
• Develop and manage a content calendar that aligns with marketing goals and audience interests.
• Collaborate with internal teams and external partners to create high quality, engaging content.
• Plan and manage paid digital advertising campaigns, including PPC, display ads, and social media ads.
• Implement SEO best practices to enhance organic search rankings and manage SEM campaigns to drive traffic and conversions.
• Track, analyze, and report on key performance indicators (KPIs) for all digital media activities.
• Provide insights and recommendations based on performance data to improve campaign effectiveness and ROI.

Skills and Experience

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Bachelor's degree in marketing, Communications, Digital Media, or a related field.
• Minimum of 1 year of experience in digital media, marketing, or a related role.
• Proven experience with digital media platforms, content creation, and campaign management.
• Strong understanding of social media, SEO, SEM, and digital advertising strategies.
• Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, social media insights).
• Excellent communication, organizational, and analytical skills.
• Ability to lead projects, manage multiple tasks, and meet deadlines.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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Seniority level

Mid Senior level

Employment type

Full time

Job function

Marketing, Public Relations, and Writing/Editing

Industries

Advertising Services