Events and Growth Marketing Associate

Founded in 2012, Cariloop is a care company fueled by a deeper purpose: ensuring that no one goes through caregiving alone. We are a compassionate organization committed to providing steadfast support to those navigating the complexities of caregiving. Our platform is a lifeline offering personalized guidance from expert Care Coaches, cutting-edge digital tools, and access to an integrated care provider support network and community, tailored to meet the diverse needs of individuals and families at every stage of life.

Operating remotely across the United States, we embrace a virtual work culture that champions collaboration, flexibility, and inclusivity.

At Cariloop, we believe the unbiased, inclusive, and empathetic way we strive to serve caregivers is a reflection of how we serve our employees. You'll have the opportunity to make a genuine difference in the lives of millions of caregivers while enjoying the autonomy and flexibility of remote work. As a member of our team, you'll contribute to a movement to redefine the standard for caregiver support, shaping a future where caregivers feel supported, empowered, and recognized for their invaluable role.

As a Public Benefit Corporation and a Certified B Corp, we are constantly striving to use our business and platform as a force for good, being especially mindful of how we create a profitable, sustainable enterprise while supporting all of our stakeholders and giving back to our communities.

We believe deeply that the way we care for others should be a reflection of the way we care for our team. We seek to foster a culture of care that sees people for who they are and celebrates the core values they hold dear. When we care for our Loopers, our Loopers can focus on caring deeply for the caregivers, families, and communities we serve.

Join us in our mission to create positive change, and together, let's forge a path toward a more caring and connected world

About the Role

This is a great opportunity for someone early in their B2B marketing career who’s eager to learn, take ownership, and make an impact on a growing team. This role will provide exposure and opportunity across nearly every marketing function, including field marketing, digital events, email, social, SEO, and content.

What You’ll Do

• Coordinate and manage co-sponsored events and webinars end-to-end, including scheduling partner prep meetings, tracking deliverables, managing timelines and logistics, overseeing booth assets and swag inventory, and ensuring on-site support as needed

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  Oversee event asset requests and publishing, including landing pages, registration forms, emails, and post-event content
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  Build lists, workflows, emails, and landing pages in HubSpot to support demand generation campaigns
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  Manage campaign tracking and attribution, including list management and reporting in Salesforce (SFDC) and HubSpot
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  Partner with the Growth and Content teams to launch targeted email campaigns that drive engagement and pipeline growth
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  Support social media curation, posting, and monitoring across Cariloop’s channels (primarily LinkedIn), while keeping a pulse on industry trends, competitors, and thought leaders
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  Track performance metrics across social, event, and digital campaigns to inform future strategies

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  Monitor and report on the performance of B2B campaigns (including email, event, and webinar initiatives) using HubSpot, SFDC, and social analytics tools

What You’ll Bring

• 1–3 years of experience in marketing, demand generation, or event coordination.

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  Strong organizational and project management skills — you love keeping timelines tight and details buttoned up.
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  Experience using HubSpot, Outreach, Salesforce (SFDC), or similar tools for email, campaign management and audience segmentation is preferred
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  Excellent written and verbal communication skills
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  Comfortable working cross-functionally and managing multiple priorities
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  Creative thinker who’s curious about data and loves improving processes

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  Willing to travel 10–15% to support on-site events, conferences, and partner activations

Bonus Points For

• Experience with B2B marketing, especially within HR or benefits
• Familiarity with event or webinar platforms (Zoom, Cvent, etc.)
• Basic design or content creation skills (Canva, Figma, or similar)
• Understanding of organic social media strategies

This position is performed primarily on a remote basis; however, the employee may be required to travel occasionally to fulfill business needs. Such travel may include, but is not limited to, on-site meetings, company retreats, training sessions, or other business-related events. The frequency and duration of travel will vary based on operational needs, and the employee will be provided reasonable notice whenever possible.

The ability to travel as needed is a condition of employment, and all travel expenses will be reimbursed in accordance with the company’s travel and expense policy.

Benefits and Perks

At Cariloop, our commitment to supporting caregivers, families, and each other extends to every aspect of our organization, including our benefit offerings. Designed to address the holistic needs of our Loopers, our comprehensive program encompasses employee health, financial stability, and overall wellness. By prioritizing the well-being of our Loopers, we not only fulfill our mission but also foster a culture of empathy, collaboration, and support that extends beyond the workplace. Our comprehensive benefits package offers:

• Comprehensive Medical, dental, and vision insurance coverage
• Employer contributions to 401k retirement plans and Health Savings Accounts (HSA), empower you to build a secure financial future while taking care of your present needs.
• Company-sponsored life, short-term, and long-term disability insurance, providing peace of mind in both anticipated and unforeseen life events
• Access to Cariloop's member portal and services for both you and your family, offering a wealth of resources and support in navigating your caregiving journey
• Annual subsidy that can be used across a variety of care needs, offering flexible support for backup care needs.
• Flexible time-away policy and 14 paid company holidays yearly, promoting self-care and work-life balance, reflecting our commitment to Looper's well-being
• Quarterly mental health days where all Loopers are encouraged to disconnect and recharge for the day
• Paid volunteer time away, allowing all Loopers to make a positive impact in our communities
• Fully paid caregiver leave for all Loopers, reflecting our commitment to supporting caregivers within our own company

• And more!