Executive & Social Media Assistant

Company Description

ESW Beauty is a clean skincare brand inspired by a love for healthy living and wellness. Best known for our Raw Juice Sheet Masks and Smoothie Lip Treatments, our products blend clean, effective ingredients with a fun and functional experience. You can find ESW Beauty at leading national retailers including Whole Foods Market, Target, Walgreens, Sprouts, and more.

Location: NYC (remote-first, in-person work required weekly)

About the Role:

We are seeking a highly organized, creative, and proactive Executive Assistant & Social Media Planner to support the Founder & CEO of ESW Beauty. This hybrid role blends executive support, personal assistance, social media planning for the Founder’s channels, and creative coordination across content, events, launches, and daily operations. This position is ideal for someone who is passionate about beauty, understands social media culture, and thrives in a fast-paced entrepreneurial environment.

As the Executive Assistant & Social Media Planner, you will manage the Founder’s calendar, inbox, meetings, travel, and weekly priorities; oversee personal tasks and errands; plan and help produce content for the Founder’s social channels; assist with influencer and creator coordination; and support both personal and brand-related initiatives.

Due to the dynamic nature of the role—especially around events, shoots, and content capture—this position requires flexibility and is not a traditional 9–5 job . You must be available for weeknight and weekend work as needed for content filming, events, brand moments, or urgent tasks. This role is perfect for someone with 2–4 years of experience in executive support, social media, content coordination, or operations, who wants to grow within the beauty industry and work directly with a founder.

Key Responsibilities:

Executive & Administrative Support

• Manage the Founder’s calendar, meetings, scheduling, appointments, and weekly priorities
• Assist with inbox organization, follow-ups, reminders, and communication drafting
• Coordinate travel, reservations, itineraries, and logistics for business and personal trips
• Prepare meeting notes, presentations, recaps, and action items
• Act as the point of contact between the Founder and internal teams
• Support day-to-day workflow to ensure operations run smoothly
• Assist with HR tasks, including conducting initial screening calls with candidates during hiring cycles.

Founder Social Media Planning & Content Support

• Develop weekly content calendars for the Founder’s personal channels (TikTok, Instagram, Reels, Stories)
• Capture, film, and help edit short-form videos showcasing lifestyle, behind-the-scenes, beauty content, and Founder storytelling
• Maintain consistency between the Founder’s personal brand and ESW Beauty’s overall vision and tone
• Track trends, hooks, and formats relevant to beauty, lifestyle, and founder-led content
• Organize content files, track approvals, and manage posting schedules

Personal Assistance & Lifestyle Support

• Handle errands such as package returns, item exchanges, and purchasing for content, events, etc
• Assist with travel prep, packing lists, and in-person support during trips if requested
• Schedule personal appointments and manage home-related tasks, including deliveries and cleaning or organization projects.
• Support the founder with event planning, gifting, and special occasion coordination.

Events, Shoots & Real-Time Support

• Attend events, photoshoots, retail visits, and brand activations with the Founder
• Capture real-time content and behind-the-scenes moments
• Support last-minute needs, logistics, or time-sensitive tasks related to launches and campaigns

Qualifications:

• Bachelor’s degree in Communications, Marketing, Business, or related field
• 2–4 years of experience in executive support, social media, content creation, or operations
• Strong organizational and project management skills
• Experience filming and editing short-form content (CapCut preferred)
• Passion for beauty, lifestyle, wellness, and founder-led storytelling
• Ability to maintain confidentiality and work with discretion
• Strong communication skills and a proactive, problem-solving mindset
• Comfortable running errands and completing in-person tasks regularly
• Must be based in the NJ/NYC area and able to commute to the NJ office or accompany the Founder as needed on weekdays, weeknights, or weekends
• Flexible, adaptable, and comfortable in a non-traditional schedule

Job Information

• Full-Time Role
• Compensation: $50K–$60K based on experience
• Location: Hybrid — must be based in the NJ/NYC area with weekly in-person work required

Benefits

• Competitive medical, dental, and vision insurance
• 401(k) with 4% employer match
• 80 hours of PTO + Volunteer Time Off
• 11 Paid Holidays
• Employee discount
• Opportunities to attend events, brand activations, shoots, and industry experiences