Field Marketing Coordinator

Field Marketing Coordinator - Middle East

Join Rimini Street as a Field Marketing Coordinator to deploy the regional marketing strategy in line with the business objectives for ME. You will be responsible for driving pipeline, demand, and lead generation in the region, creating inbound leads, and accelerating existing opportunities.

Position Summary

This position reports to the Sr. Marketing Manager, EMEA South. The Field Marketing Coordinator will utilize regional and corporate marketing capabilities, engage closely with the in region EMEA team, and roll out marketing campaigns and field marketing programs.

Essential Duties and Responsibilities

• Execute the marketing plan in ME.
• Drive and implement the optimal mix of marketing programs; use data to identify the most effective channels and calls to action for the region.
• Work closely with the corporate PR team and local distribution houses to coordinate media/analyst activities.
• Manage and execute all logistics for marketing events and conferences in the region.
• Execute field marketing programs such as RSI executive briefings, seminars, client/prospect dinners, live/on demand webinars, etc.
• Collaborate with corporate marketing and Sales to plan and roll out campaigns and lead nurturing for the region.
• Source and manage local vendors for marketing program execution such as direct mail, etc.
• Manage local translations and the translation agency, ensuring the best quality of work.
• Support Global Client Engagement with regional user groups & program deliverables.
• Provide guidance on local marketing messages, material, website, campaign concept and creative development to ensure effectiveness for the region.
• Facilitate and track lead distribution and follow up activities with the SDR and Sales teams.
• Analyze, track and measure campaigns; report metrics and overall ROI to internal stakeholders.
• Manage project timelines, quality issues, resources, SOW (scope of work) / budget.
• Monitor and report effectiveness of marketing communications.
• Work with Sales to build target account lists based on data/intelligence.
• Understand marketing automation technologies across the entire lead nurturing process.
• Build client relationship and support client marketing effort to improve retention and upsell.

Education

Bachelor's degree required; in marketing or communications preferred.

Location

Remote - Dubai, UAE

Experience

Proven track record in B2B marketing, with at least 3 years of experience in the software IT services industry, focusing on the Middle East market.

Qualifications & Skills

• Fluency in English with strong written, editing and oral communication skills.
• Professional working proficiency in Arabic a plus.
• In depth knowledge of the Middle East market and third party vendors/agencies to partner with.
• Previous field marketing responsibility for ME is essential.
• Ability to track, measure, analyze and communicate metrics essential.
• Experience with marketing automation tools and CRM systems such as SFDC, Marketo, Qlik.
• Strong event management background.
• Hands on approach, able to manage both planning and execution across multiple priorities.
• Highly self motivated individual who enjoys working in a team environment.
• Tenacious problem solver with a strong work ethic, sense of urgency and desire to succeed.
• Ability to work within a complex matrix organization with executive management, customers, media plus internal/external stakeholders.
• Demonstrative lead generation results that translate into sales revenue.

Seniority Level

Entry level

Employment Type

Full time

Job Function

Marketing

Industries

IT Services and IT Consulting, Software Development, and Technology, Information and Media

Why Rimini Street?

We are looking for talented, passionate people to help us build our future at Rimini Street. We hire only the best and provide compensation, bonuses, and benefits to match the skills of our top performing team members. This is the place for you if you thrive in a fast paced environment, enjoy growing together, and want to make a true impact as part of an extraordinary team.

Equal Employment Opportunity Statement

Rimini Street is committed to creating a diverse and inclusive environment and is proud to be an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, national origin, sexual orientation, gender or gender identity, disability, protected veteran status, or any other characteristic protected by law.