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Overview
The main goal of an SDR is to find and qualify potential customers (prospects) and move them to the next stage of the sales process. They don't close deals; instead, they are focused on the initial outreach and lead qualifications to set up meetings for a senior Account Executive (AE) or Relationship Manager (RM) and pave the way for applying bulk sourcing model.
What You´ll Do
Lead Generation & Prospecting: Find potential clients through various channels, including cold calling, email, social media (like LinkedIn), and networking events, use sales tools and databases to research and identify potential leads within a specific target market and finally Build and maintain a robust pipeline of qualified leads.
Outreach & Engagement: Craft personalized and compelling messages to engage prospects and spark their interest, initiate conversations to understand the prospect's needs, challenges, and goals and Educate prospects on the value of the company's product or service.
Qualification & Hand-off: Qualify leads by asking strategic questions to determine if they are a good fit (e.g., assessing their budget, authority, need, and timeline), Successfully hand off qualified leads to the appropriate Account Executive or Relationship Manager for a formal meeting or demo and maintain accurate records of all interactions and updates the system.
Collaboration & Reporting: Work closely with the marketing team to provide feedback on lead quality and campaigns, Collaborate with Account Executives to ensure a smooth transition of qualified leads and provide weekly or monthly reports on prospecting activities, conversion rates, and pipeline health.
What Makes You a Good Fit
A bachelor's degree in business, marketing, or a related field is often preferred but not always required.
Previous experience in sales, marketing, or customer-facing role is a plus, but this is a common entry point into sales.
Excellent written and verbal communication skills. You should be a confident and persuasive speaker who isn't afraid to cold call.
The ability to handle rejection and remain motivated is critical for success in this role.
Unwavering integrity, ethical conduct, and a strong commitment to corporate governance.
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