Franchise Manager (CardioNeuro)

The position is based in span>Dubai, UAE and will report directly to the Cluster Head - Gulf Region. The role will be responsible for the in-country execution of sales and marketing activities for the CardioNeuro portfolio. This role directly leads the sales and marketing team and ensures brand plans are localized and executed effectively in alignment with country and regional strategies. The incumbent drives commercial performance, product launches, customer engagement, and cross-functional coordination while ensuring compliance with all internal and regulatory standards.

Your Responsibilities will be:

• Lead the sales team to achieve annual sales, market share, and profitability targets.
• Translate regional brand and access strategies into actionable, country-specific go-to-market plans.
• Ensure high-quality execution of the field force strategy, including segmentation, targeting, and call quality.
• Monitor territory and sales team performance, driving excellence through coaching and KPIs.
• Localize and execute brand plans in collaboration with regional marketing teams.
• Lead product launches with full alignment to launch excellence frameworks.
• Ensure omnichannel marketing tools are utilized effectively across HCP and institutional channels.
• Support the development of promotional content that reflects local market dynamics, ensuring medical and regulatory compliance.
• Partner with Market Access and Regulatory Affairs to support pricing, listing, and product availability.
• Maintain and grow relationships with healthcare professionals, key accounts, and institutions.
• Identify and engage with national KOLs to support scientific exchange and product advocacy.
• Drive customer-centric strategies that align with the portfolio value proposition.
• Act as the in-country lead across Sales, Marketing, Medical, and Market Access for the CairdoNeuro portfolio.
• Ensure timely input into demand planning, S&OP, and inventory forecasting processes.
• Provide local insights to regional stakeholders to inform portfolio lifecycle and access decisions.
• Manage territory budgets, promotional spending, and resource allocation effectively.
• Ensure compliance with internal SOPs, ethical standards, and national regulations.
• Recruit, coach, and develop a high-performing sales team.
• Conduct regular field visits, feedback sessions, and performance reviews.
• Promote a culture of accountability, learning, and continuous improvement.br>;

This is the opportunity to join a very dynamic organization, where decisions are taken fast and where you can actively participate in shaping our future. If this sounds exciting, we would love to hear more about you!