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Sr. Digital Marketing Executive
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Experience: 2-3 years
Role Overview
As a Sr. Digital Marketing Executive, you will lead performance marketing initiatives across Google, Meta, LinkedIn, and other digital platforms. You will work closely with our creative and strategy teams to deliver campaigns that drive conversions, scale performance, and achieve client goals.
Key Responsibilities
- Plan, execute & optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads
- Manage campaign setup, audience segmentation, budgets, and testing roadmaps
- Monitor KPIs (CPC, CPL, CPA, ROAS, CTR, conversion rates) and ensure target achievement
- Analyse campaign data and prepare weekly/monthly performance reports
- Collaborate with design & content teams to shape effective creative performance strategies
- Coordinate with clients and internal teams to ensure seamless execution
- Implement pixels, events, and tracking using GA4 & Google Tag Manager
What You Bring
- 2–3 years of hands-on performance marketing experience in a digital/advertising agency
- Strong knowledge of Google Ads Manager, Meta Ads Manager, LinkedIn Campaign Manager
- Understanding of GA4, GTM, Data Studio, UTM structures, and conversion tracking
- Analytical mindset with the ability to interpret numbers and optimize campaigns independently
- Strong communication skills and ability to manage clients & deadlines
Nice to Have
- Exposure to SEO or marketing automation tools
- Experience with e-commerce performance campaigns
Why Join Us?
- Work with diverse brands across industries
- Creative, collaborative, and growth-oriented culture
- Opportunity to take ownership of digital success for brands
- Environment that encourages experimentation, learning, and innovation
Send Your Resume To:k.lakshmi@origamicreative.com | careers@origamicreative.com
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