Graphic Designer & Social Media Specialist

Job Title: Graphic Design and Social Media Specialist Date Updated: 10/13/2025

Division: 01 - Corporate Manitowoc

Department: 120 - Promotional Marketing

FLSA Classification: Exempt

Immediate Supervisor: (Director, Sales Operations and Marketing)

Positions Supervised: n/a

Primary Purpose:

Graphic Design Specialist plays a key role in supporting corporate and product marketing initiatives through the creation and maintenance of high-impact visual content. This position requires a blend of creativity, technical skill, and cross-functional collaboration. Deliver high-quality corporate and product development graphic design and multimedia content with precision and timeliness. Design engaging social media visuals to enhance and support corporate social media initiatives.

Job Responsibilities: Percentage of time:

• Design & Multimedia Creation 50% Develop and produce graphic design and multimedia assets—including webpages, digital ads, presentations, and promotional materials—to support corporate branding and product marketing efforts. *
• Content Maintenance 10% Maintain and update graphical, video and written content across marketing collateral using approved design software and file management systems, ensuring brand consistency and accuracy. *
• Rapid Response Design Support 10% Fulfill quick-turn graphic design requests with efficiency and attention to detail, supporting urgent marketing and sales needs. *
• Cross-Functional Collaboration 10% Partner with I.T. and Product Development teams on special projects aimed at enhancing content quality, supporting sales campaigns, and streamlining internal processes. *
• Social Media Management 10%

Plan, develop and execute content across all social media platforms. Develop social media calendars and help ensure all content aligns with creative vision, branding and overall mission. Use social media platforms to build brand visibility and drive traffic.

• Seach Engine Optimization 10%

Develop SEO-Friendly material. Guide blog posts, landing pages, and product descriptions to align with SEO goals. Identify high-value search terms relevant to the business, analyze keyword trends and user intent to guide content creation. Monitor website performance using tools like Google Analytics and Search Console. Stay updated on search engine algorithm changes.

• Essential functions necessary for this position

Experience and Qualifications:

• Bachelor’s degree in Graphic Design, Multimedia Arts, or a related field.
• 2+ years of experience in graphic design, preferably in a corporate or B2B environment.
• 2+ years of experience in social media coordination (providing images, approved content, hyperlinks, etc.) and SEO management.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat/Reader, Premiere), HubSpot, AZURE (a plus) and Microsoft Suite.
• Strong organizational skills and ability to manage multiple projects with competing deadlines.
• Outstanding attention to detail.
• Excellent communication and collaboration skills.
• Digital Photography (a plus).

Amount of contact with others:

Frequent contact with those outside of the department

Work Schedule:

Monday-Friday 8am-5pm

Travel Expectations:

10% for sales events, sales meetings, or corporate meetings at Orion offices.

Working Conditions:

Never = 0% / Occasionally = 1-32% / Frequently = 33-65% / Constantly = 66-100%

A. Physical Requirements

Standing Frequently

Walking Frequently

Sitting Constantly

Talking, Hearing Constantly

Feeling, Fingering, Grasping Constantly

Climbing, Balancing Never

Crouching, Kneeling, Crawling Never

Reaching with Hands and Arms Frequently

Tasting, Smelling Never

B. Lifting Requirements

Up to 10 Pounds Constantly

Up to 50 Pounds Occasionally

Up to 100 Pounds Never

More than 100 Pounds Never

C. Vision Requirements

Looking at CRT Constantly

Color Vision Constantly

(Identify and distinguish colors)

Peripheral, Depth Perception Constantly

Ability to Adjust Focus Constantly

D. Environment Conditions

Blood, Body Fluids Never

Toxic Chemicals Never

Moving Parts Never

Electrical Shock Risk Never

Explosives Never

Fumes, Gases, Dust Never

Extreme Cold (non-weather) Never

Extreme Heat (non-weather) Never

Severe Cold Weather Never

Severe Hot Weather Never

E. Noise Moderate (Business Office)