Head, Brand Marketing (Global)

• Lead the Global brand strategy and architecture for CACTUS’ services and products brand portfolio. Spearhead digital-first consumer engagement to significantly increase brand health (Awareness, Consideration, Preference) and market adoption, transforming the brands into world-class consumer brands.
• Define the core positioning, value proposition, and messaging for all services and products. Establish and govern the global brand guidelines and asset library to ensure consistency in identity and tone across all regions and consumer touch points.
• Establish a global consumer insights roadmap (qualitative and quantitative) to track brand health, identify customer friction points, and identify unmet needs. Continuously monitor and analyse market trends and competitor activities to inform strategic direction.
• Be the ultimate owner for defining, tracking, and publishing brand health metrics. Measure and report the impact of brand initiatives on core business metrics (traffic, conversions, retention). Be the advocate for innovative digital channels and platforms for awareness and adoption.
Work closely with cross-functional teams (Product, Content, Design and Creative) to ensure market insights are leveraged for product development and marketing collateral creation.

• 8+ years in global brand management (or regional brand management for a multi-national firm), with a proven track record of scaling a portfolio of multiple digital consumers or B2C SaaS brands.
• Experience with brand-led growth, linking brand health to revenue, efficiency, retention, and LTV. Experience managing significant brand and marketing budgets is essential.
• Deep working knowledge and strategic oversight of MarTech (Marketing Technology), digital attribution models, and advanced analytics to diagnose brand performance, optimize the global media mix, and drive data-informed consumer insights.
• A compelling creative mindset with a demonstrated flair for strategic storytelling and defining content creation across digital platforms.
• Excellent communication, presentation, and collaboration skills, with a preference for candidates experienced in influencing cross-cultural, globally distributed teams.
• Strong leadership capabilities with a track record of managing direct reports and providing direction and mentorship to cross-functional and creative teams.

Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. For this role, our selection process involves an initial screening by a recruiter, a technical assessment, and two to three interview rounds.

Equal Opportunity

Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic.

Accelerating from Anywhere

As a remote-first organization, these are essential attributes we look for in all our candidates.

• Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently.
• Documenting work that brings everyone on the same page.
• Maturity to choose between synchronous and asynchronous collaboration.
• Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status.

• Work in a purpose-led business where your contributions help advance global research and fuel impactful discoveries that shape the future of the world.
• Opportunity to build iconic global brands used by millions of researchers.
• High visibility and strategic influence on the future of scientific publishing and AI-powered research tools.
• Fast-paced, entrepreneurial, global environment with the freedom to innovate.
• Work with passionate teams across marketing, product, creative and researcher engagement.

Established in 2002, Cactus Communications (cactusglobal.com) is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.