Head of Brand - Founder-Led Sports/Lifestyle (Relocation to Dubai)

Head of Brand - Founder-Led Sports/Lifestyle (Relocation to Dubai)

Type: Full-time, onsite

Reports to: Co-Founder/COO

Department: Brand Marketing

Position Overview

Are you a culture-obsessed brand leader who can turn a high-growth sports/lifestyle brand into a global obsession? Our client is hiring a Head of Brand to set vision, scale desirability, and embed cultural relevance across multiple international markets. You'll own brand strategy, orchestrate 360 campaigns, and lead a high-performing team to create moments people talk about-online, in real life, and everywhere in between.

What You'll Do (Impact & Scope)

• Set and scale brand strategy across regions (e.g., GCC, Europe, US), balancing global consistency with local cultural nuance.
• Lead 360 brand campaigns-from insight to idea to launch-spanning storytelling, content, social, experiential, partnerships, and ambassadors.
• Build a social-first engine: define narrative series, short-form, and community playbooks that grow reach and loyalty.
• Own community, events & influencer strategy: curate athlete/creator pipelines and deliver activations that drive talkability and growth.
• Measure what matters: own brand KPIs, budget, and ROI; institute processes to track brand equity over time and tie brand to commercial outcomes.
• Partner with founders & cross-functional leads (growth, product, retail) to ensure brand is the multiplier across every touchpoint.

Why This Role

• Make your mark: take a fast-scaling, founder-led brand from strong to iconic-your playbook, your standards.
• Global canvas: build frameworks that travel; localize for culture without losing the core.
• Creative authority + operator rigor: set the creative bar while running a disciplined, data-literate brand org.

Requirements

• 10+ years in brand leadership within sports/fitness/lifestyle, apparel, or footwear-with proven impact in founder-led environments.
• Track record delivering standout campaigns, partnerships, and events that move both culture and commercial metrics.
• Multi-market experience: you've adapted brand strategy across regions and consumer segments.
• Social-first, platform-native mindset (Instagram, TikTok, YouTube, X) and a content system to match.
• Budget ownership & KPI rigor; able to define, track, and optimize brand investment.
• Genuine passion for sport/fitness and a player-coach leadership style.

Nice to Have

• Experience at the intersection of performance x fashion and community-led growth.
• Background building internal creative/brand teams and uplifting agency partners.