Head of Ecommerce

Head of Ecommerce – Large Retail Group

We are seeking a highly experienced Head of Ecommerce to own and scale the digital commerce strategy across a leading retail group. This role will drive online revenue growth, optimise customer experience, and lead the end-to-end digital commercial function across multiple brands and categories.

Key Responsibilities

Ecommerce Strategy & Growth

• Develop and execute a data-driven ecommerce strategy that aligns with the wider business and brand objectives.
• Own P&L for ecommerce channels, driving sales, profitability, and conversion.
• Lead annual budgeting, forecasting, and performance planning.

Digital Operations & Customer Experience

• Oversee end-to-end ecommerce operations including merchandising, onsite optimisation, product content, promotions, and fulfilment.
• Champion best-in-class UX/CX across website, app, and digital touchpoints.
• Partner with product, tech, and design teams to continuously improve site speed, checkout, navigation, and mobile performance.

Commercial Management

• Create and manage promotional calendars, pricing strategies, and category performance plans.
• Analyse KPIs to drive decisions around assortment, inventory, consumer behaviour, and digital marketing ROI.

Team Leadership

• Lead and develop a high-performing ecommerce team across content, trading, operations, and analytics.
• Foster a culture of innovation, ownership, and continuous optimisation.

Cross-Functional Collaboration

• Work closely with retail, supply chain, finance, marketing, CRM, and logistics teams to ensure seamless omnichannel performance.
• Build strong relationships with external agencies and technology partners.

Requirements

• 10–20 years of experience in ecommerce within retail, fashion, consumer goods, or multi-brand environments.
• Proven track record of scaling ecommerce revenue and managing digital operations at significant scale.
• Strong commercial acumen with experience owning ecommerce P&L.
• Deep understanding of UX/CX, site optimisation, analytics, merchandising, and digital marketing.
• Leadership experience managing multi-disciplinary ecommerce teams.
• Highly analytical, data-driven, and comfortable working in a fast-paced growth environment.
• Experience in the GCC market is a strong advantage.