Head of Marketing Operations

Head of Marketing Operations

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Global Talent Executive Search, Global Expansion, Crypto, Fintech, DeepTech, Strategic Program

About Us

Bybit is a cryptocurrency derivatives exchange established in March 2018. We offer an ultra-fast matching engine, multilingual support, and 24/7 customer service for retail and institutional clients worldwide, along with spot and derivatives trading, mining and staking products, and API support.

Our core values drive us to create a faster, fairer, and more humane trading environment with a professional, customer-centric approach.

Bybit aims to be a trusted, reliable, and transparent platform in the digital asset space.

Role Overview

We are seeking a Head of Marketing Operations to architect and lead Bybit's next phase of global marketing evolution. This role will own the strategy, execution, and performance of Bybit's marketing engine-ensuring alignment between brand, growth, and business outcomes. You will build and scale a high-impact, data-driven marketing organization that drives measurable growth, market relevance, and brand resonance across all regions.

Key Responsibilities

1. Strategic Leadership

• Design and execute the global marketing operations roadmap, aligning with corporate strategy and market priorities.
• Partner with senior leadership and business heads to define marketing goals, brand positioning, and go-to-market initiatives.
• Elevate marketing operations-bringing speed, precision, and accountability to strategy and execution.

2. Growth & Performance Enablement

• Build scalable frameworks that connect marketing investments to measurable growth, engagement, and conversion.
• Oversee strategic planning, budgeting, and performance tracking across global initiatives.
• Drive a data-driven, analytical culture-using insights to sharpen messaging, improve ROI, and optimize performance.

3. Market Expansion & GTM

• Lead global and regional go-to-market efforts for new products and business lines, ensuring localization and brand consistency.
• Collaborate cross-functionally with Product, Operations, and Business teams to accelerate user growth and market adoption.
• Create integration mechanisms that connect brand storytelling with commercial outcomes.
• Lead and mentor a high-performing global marketing team, fostering creativity, discipline, and ownership.
• Redefine marketing structures and workflows to support cross-regional collaboration and scale.
• Shape a strong, performance-driven culture that values innovation, agility, and continuous learning.

Qualifications

• 10+ years of marketing leadership experience, ideally within FinTech, Crypto, or high-growth tech ecosystems.
• Proven success in building and scaling global marketing frameworks and leading multi-regional teams.
• Strong balance of strategic vision and hands-on operational execution.
• Excellent cross-cultural communication and stakeholder management skills.
• English fluency is a must; Mandarin proficiency is a strong plus to support effective engagement with global and regional leadership.
• Analytical, entrepreneurial, and comfortable operating in a fast-changing, high-impact environment.

Why Join Us

At Bybit, we are committed to fostering a supportive and enriching work environment.

Our benefits include:

• Study Growth Fund: We support your professional development and continuous learning.
• Internal Events: Regular team-building activities, workshops, and events to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team.
• Career Advancement: Opportunities for growth within a rapidly expanding global company.
• Internal Mobility: Long-term development and internal job opportunities to help build your career path.

Seniorities & Employment

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing, Management, and General Business

Industries

• Financial Services
• Technology
• Information and Media
• Investment Banking