Head of Performance & Growth

Head of Performance & Growth

About Legend London

Legend London is a fast-growing online fashion brand built around one idea: create standout essentials with the perfect fit. Designed in-house, worn worldwide. 

We’re currently doubling revenue year-on-year — and we’re only getting started. 

Over the next 5 years, we’re expanding into footwear, scaling our menswear collections, launching a global paid media engine, and building deeper CRM-driven customer relationships. With an obsessive focus on product and brand identity, we aim to multiply growth and build a category-defining fashion powerhouse. 

The Role: Head of Performance & Growth

We’re looking for a strategic, data-driven growth leader who can architect and scale a high-performing acquisition engine across all major channels. 

As Head of Performance & Growth, you will own our global paid acquisition strategy, creative testing ecosystem, attribution infrastructure, and overall performance roadmap. This is a high-impact leadership role with the freedom — and budget — to build something exceptional. 

What You’ll Be Doing

• Own and scale all paid acquisition channels:  Meta (FB/IG), TikTok, Google
• Build and execute  aggressive scaling strategies  that reduce CAC while growing revenue 
• Develop and run  creative testing frameworks ; collaborate with UGC and content teams 
• Work directly with the Founder, Creative Lead, and Data team to launch and scale winning campaigns 
• Use  Triple Whale, Google Analytics, and in-platform tools  to drive data-backed decision making 
• Build dashboards, advanced attribution models, and full-funnel landing page strategies 
• Run A/B tests, optimise creative pipelines, and identify full-funnel growth opportunities 
• Create geo-specific scaling playbooks for the UK, EU, US, and UAE 
• Analyse product performance, contribution profit, LTV cohorts, and market dynamics to unlock new growth 
• Build and lead a high-performance team of media buyers as the function scales 

Who You Are

• You’ve managed  £5M+ annual ad spend  — Meta is your primary battlefield 
• You’ve scaled brands from  low 8-figures to mid/high 8-figures  in revenue 
• Equal parts  creative thinker and data scientist  — you thrive at the intersection of both 
• You understand what makes winning creatives, how to brief them, and how to test systematically 
• You think in angles, optimisations, funnels, and long-term systems — not just ads 
• You understand eCommerce economics:  CAC, LTV, AOV, MER, nROAS
• You’re fast, driven, autonomous, and thrive in high-growth environments 
• You want to build a  scalable growth machine , not just manage campaigns 

Must-Have Experience

• Meta (Facebook/Instagram) ad buying  at scale
• Google Ads experience (highly preferred) 
• Creative strategy + concept testing frameworks 
• Tools:  Triple Whale, GA4, Post-Purchase Attribution, landing page optimisation
• Strong understanding of eCommerce funnels, attribution, and cross-channel performance mapping 

What We Offer

• Competitive compensation 
• True creative freedom + a serious media budget 
• Ownership of performance for one of the fastest-growing fashion brands in the UK 
• A culture built on humility, respect, continuous learning, and obsession with growth 
• The opportunity to build and lead a world-class growth team from the ground up 

Ready to Build Something Great?

Apply with your CV and a short cover letter or video explaining: 

• Why Legend London is the brand you want to scale 
• The achievements that show you can lead growth at this level