Job Summary
We are seeking a talented and detail-oriented Content Writer to join our dynamic marketing team. The ideal candidate will be responsible for creating engaging, high-quality content across various platforms, including websites, blogs, social media, and marketing materials. This role requires a strong understanding of SEO, content strategy, and digital marketing to effectively communicate our brand message and drive audience engagement. The Content Writer will collaborate with designers, marketers, and other stakeholders to produce compelling content that aligns with our business goals and enhances our online presence.
Duties
- Develop and produce original content for websites, blogs, social media channels, email campaigns, white papers, and other marketing materials.
- Conduct keyword research to optimize content for search engines (SEO) and improve organic traffic.
- Manage content calendars and ensure timely delivery of content across all platforms.
- Edit and proofread content to ensure clarity, grammar, and consistency while maintaining brand voice.
- Utilize content management systems such as WordPress to publish and update web pages efficiently.
- Incorporate multimedia elements including photography, videography, and graphic design using Adobe Creative Suite tools like Photoshop and Adobe Creative Suite.
- Collaborate with marketing teams to develop content strategies aligned with overall marketing goals.
- Monitor website analytics using tools like Google Analytics to assess content performance and adjust strategies accordingly.
- Assist in social media management by creating engaging posts and managing campaigns across various platforms.
- Support e-commerce initiatives by creating product descriptions, promotional content, and landing pages.
- Contribute to digital marketing efforts through email marketing campaigns, marketing automation tools, and social media marketing strategies.
Requirements
- Proven experience in content creation, copywriting, editing, or related roles.
- Strong knowledge of SEO best practices, keyword research, and content optimization techniques.
- Proficiency in WordPress CMS and familiarity with HTML/CSS for basic editing purposes.
- Skilled in Adobe Photoshop, Adobe Creative Suite (including graphic design), video editing, and photography.
- Experience with social media management tools and social media marketing strategies.
- Understanding of content strategy development and content management systems.
- Knowledge of digital marketing channels including email marketing, Google Analytics, marketing automation platforms, and B2B marketing tactics.
- Ability to produce high-quality written material tailored for different audiences and platforms.
- Excellent editing skills with attention to detail in grammar, style, and tone.
- Strong organizational skills with the ability to manage multiple projects simultaneously under deadlines. Join our team as a Content Writer if you are passionate about storytelling through digital media and eager to contribute innovative ideas that elevate our brand’s online presence while honing your skills in a collaborative environment!
Pay: $25.00 - $100.00 per hour
Expected hours: 25.0 per week
Benefits:
- Professional development assistance
Work Location: In person