Industrial Marketing Manager

• Collaborate with Industrial Division senior leadership to define and develop marketing strategies needed to attract and communicate with users in all core and targeted growth markets.
• Develop high impact content and literature to support and progress agreed upon market strategies and growth plans.
• Develop and execute on strategies for lead generation within core and targeted growth markets to drive expansion in the Industrial division
• Coordinate product information updates across platforms (e.g., descriptions, filters, pricing, technical documentation, distributor lists) to ensure accurate and consistent message to the markets.
• Manage and optimize online platforms and websites, including e-commerce, through site performance, timely product updates, and content intended to drive traffic to sites and increase conversion.
• Create and manage annual budget for marketing campaigns, tradeshows, dues, and subscriptions.
• Execute marketing component of new product launch activities including product label review, trademark applications, photos, videos and all communications.
• Lead planning and execution for tradeshows—registration, logistics, booth coordination, and on-site presence.
• Address company wide Trademark, copyrighting infringement/unlawful sellers as needed.
• Conduct online market research and prepare competitive or market-entry studies as needed for new products or categories.
• Other duties, as assigned.

• Effective at building relationships, collaborating, and influencing others; experience working with large customers, senior executives, and cross-functional teams.
• Deep expertise in strategy and planning as well as all aspects of sales/marketing.
• Strict attention to detail in all aspects of job duties.
• Strong analytical and financial skills as applied to a marketing organization.
• Ability to work effectively across a geographically dispersed team.
• Strong communicator, able to convey complex ideas in a clear, concise manner both verbally and in writing. Must be able to effectively present information to a variety of audiences both in person and virtually.
• Strong ROI focus and ability to articulate goals and results.
• Entrepreneurial self-starter who enjoys working in a fast-paced, innovative high-growth environment.
• Travel required up to 15%.

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
• Frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
• Requires the ability to occasionally lift office products and supplies, up to 20 pounds.
• Use of a computer keyboard and monitor.

• Bachelor’s degree in sales/marketing required; MBA preferred.
• 10+ years total work experience in marketing or business development.
• Solid technical acumen and writing skills.

Started in 1984, Polytek® Development Corp. is a leading manufacturer of specialty polymers including: polyurethane elastomers and casting resins, silicones, epoxies, and latex. These systems are used primarily in mold making and casting applications in industrial, construction, entertainment, fine arts and technology sectors.