Institutional Content Specialist

About UOWD

Established in 1951 and ranked in the top 1% of universities worldwide*, Australia's University of Wollongong is a global brand with international campuses in Dubai, Hong Kong and Malaysia.

University of Wollongong in Dubai (UOWD) offers over 40 internationally recognised bachelor's and master's degrees spanning 10 in-demand industry sectors. Our programs are accredited by CAA and KHDA in UAE, but also by AQF in Australia. All business programs of the University of Wollongong are accredited by The Association to Advance Collegiate Schools of Business (AACSB). In addition, individual programs in the School of Business are accredited by professional bodies including CFA, ACCA, CIPD, CIM, CILT.

The first internationally accredited Australian university in the UAE, we are the education gateway of choice for over 3,500 students, representing 100+ nationalities. Our global community of 152,000 alumni are pursuing career goals with respected blue-chip companies and industry giants such as 3M, ADCB, Adidas, Amazon, Deloitte, Emirates, FedEx, GE, IBM, Microsoft and Pepsico. Additionally, research reveals that 83%** of fresh graduates are employed within six months of graduation.

Life at UOWD is rooted in the continued pursuit of excellence through teaching, research and industry engagement, with the student experience at its heart. Our 200,000-square-foot campus at Dubai Knowledge Park features access to cutting-edge technologies and a mix of traditional and innovative learning spaces, all housed in a vibrant modern setting that promises to deliver an enriched learning experience for our students. Located strategically near the Palm and the Burj Khalifa, the University benefits from the huge investment and innovation opportunities the city is known for globally.

• QS World University Rankings 2024

**Data from the Graduate Destination Survey 2017 to 2021

About the Role

The Institutional Content Specialist is responsible for producing high‑quality, brand‑aligned content that supports UOWD's academic reputation, executive communications, and institutional storytelling.

The role translates complex academic and organisational inputs into clear, compelling narratives across digital and editorial platforms, working closely with senior academics, executives, and marketing stakeholders. Operating within defined brand and communication frameworks, the role applies sound editorial judgment to ensure consistency, clarity, and audience relevance.

This position suits an experienced content professional with strong writing discipline, stakeholder confidence, and the ability to deliver accurate, impactful content in a fast‑paced, governance‑conscious environment. The role has a direct influence on UOWD's external perception through the quality and coherence of its institutional voice.

Key Accountabilities

Institutional Storytelling & Content Delivery

• Develop and deliver high‑quality institutional content including feature articles, web copy, executive speeches, video scripts, and social media content, aligned with UOWD's communication priorities.

• Ensure all content reflects UOWD's brand voice, academic credibility, and reputational positioning.

Brand Voice & Editorial Stewardship

• Act as a custodian of UOWD's brand voice, enforcing tone, style, and editorial standards across all written content.

• Contribute to the refinement and evolution of institutional style guides to support consistency in an increasingly multi‑platform and AI‑enabled environment.

Stakeholder Engagement & Advisory Input

• Build effective working relationships with academic leaders, executive stakeholders, and functional teams to source stories, clarify messaging needs, and manage approvals.

• Provide professional editorial guidance to stakeholders, balancing institutional requirements with audience impact.

Content Performance & Optimisation

• Monitor content performance using metrics such as engagement rates, dwell time, click‑through rates, and conversions.

• Design and execute A/B testing initiatives and translate insights into actionable improvements in content strategy and execution.

Frameworks & Communication Planning

• Contribute to the development of structured communication frameworks, including guidance on channels, cadence, and platform suitability.

• Support integrated campaigns by ensuring message clarity, relevance, and coherence across channels.

Quality Assurance & Business Continuity

• Review and edit content to ensure accuracy, clarity, and compliance with UOWD standards.

• Provide continuity support for external‑facing content activities during team absences to ensure uninterrupted delivery.

Role Capability Requirements

Qualifications and Experience

• Bachelor's degree in Communications, Marketing, Journalism, English, or a related discipline.

• Minimum 3 years' professional experience in content creation, journalism, or brand communications, ideally within a corporate, institutional, or higher education environment.

• Advanced writing, editing, and storytelling capability across academic, executive, and external‑facing content.

• Working knowledge of content management systems, digital publishing requirements, and performance analytics.

• Confident and responsible use of generative AI tools (e.g. ChatGPT) to support ideation and drafting, while maintaining editorial integrity.

Behavioural & Professional Competencies

• Exceptional attention to detail and editorial discipline

• Strong stakeholder relationship management and influencing skills

• Ability to operate calmly under tight deadlines and competing demands

• Strategic thinking with the ability to connect content to broader institutional objectives

• Collaborative mindset and willingness to support team continuity

• Adaptability in a fast‑evolving, multi‑platform communication environment

Working Environment

The role is primarily campus‑based at UOWD, operating within a dynamic and highly collaborative marketing and communications function. Occasional evening or weekend work may be required to support events or institutional initiatives.