Integrated Marketing Manager

Position Overview

This role will support the ongoing growth of Vizella Media’s local advertising business by assisting with:

• Marketing infrastructure and campaign organization
• Lead generation support and opportunity tracking
• AI-powered workflow and marketing integration
• Digital and social media coordination
• Graphic design and marketing asset creation
• Internal sales support tools and presentations
• Website and digital campaign assistance
• Process improvement and operational efficiency

You’ll work closely with leadership and Development Managers to help create marketing solutions that are practical, creative, and results-focused for a wide range of local businesses.

Key Responsibilities

• Assist in developing integrated advertising and marketing solutions across audio, print and digital platforms
• Build and organize internal marketing systems, proposals, and sales support materials
• Support lead generation initiatives and prospect research
• Utilize AI tools and automation platforms to improve efficiency, content creation, research, and workflow
• Create graphics, presentations, and promotional materials for campaigns and sales initiatives
• Assist with social media management, digital advertising coordination, and website support
• Help maintain campaign organization, timelines, and reporting
• Collaborate with Development Managers to prepare customer-facing materials and strategic recommendations
• Contribute ideas that improve operational workflow, customer communication, and marketing effectiveness
• Stay current on evolving digital marketing trends, tools, and technologies

Qualifications

• Strong understanding of marketing, advertising, branding, and lead generation
• Familiarity with AI-powered tools and emerging marketing technologies
• Experience with social media platforms, web-based marketing, and digital communication
• Graphic design experience using Canva, Adobe Creative Suite, or similar platforms
• Strong organizational and communication skills
• Ability to manage multiple projects and priorities simultaneously
• Creative thinker with a solution-based mindset
• Comfortable working collaboratively in a fast-moving environment
• Professional, approachable, and easy to work with
• Experience in media, marketing, agency, or advertising environments is preferred

Preferred Experience

• Social media content creation and scheduling
• Website management or WordPress familiarity
• CRM or lead management tools
• Digital advertising platforms
• Copywriting and campaign messaging
• Basic analytics and reporting interpretation
• Photography, video, or multimedia content creation is a plus

Pay: $37,440.00 - $50,000.00 per year

Benefits:

• Health insurance
• Paid time off

Education:

• Associate (Required)

Experience:

• Integrated Marketing: 1 year (Required)

Ability to Commute:

• Lansing, NY 14882 (Required)

Work Location: In person