Job Summary

The Integrated Marketing & SEO Specialist is a mid-level role responsible for supporting and executing a wide range of digital and traditional marketing activities. This position blends hands-on SEO optimization, content development, and reporting with coordination of media schedules, creative trafficking, and basic administrative/financial tasks. The ideal candidate is detail-oriented, analytical, and comfortable balancing technical digital marketing work with organizational and cross-departmental coordination.

Role and Responsibilities

SEO & Digital Content

• Conduct keyword research and analysis to guide content planning and optimization strategies.
• Implement on-page SEO updates, including metadata, headings, internal linking, and content revisions.
• Optimize website content for improved search rankings and user experience.
• Write and publish blog content aligned with SEO goals and brand voice.
• Develop and execute ranking strategies across multiple verticals and platforms.
• Create recurring keyword performance reports with insights and recommendations.
• Optimize and update Google Business Profiles for multiple clients.

Media Coordination & Traffic

• Monitor, track, and update schedules for television, radio, streaming TV, and streaming audio campaigns.
• Coordinate creative assets across internal teams and external vendors.
• Send traffic instructions and ensure timely delivery of all creative to media outlets.

Administrative & Support Tasks

• Enter expenses, invoices, or basic financial data into QuickBooks.
• Assist with internal process improvement and general marketing support tasks as needed.
• Collaborate with account managers, creative teams, and media buyers to ensure cohesive execution of campaigns.
• Participate in strategy discussions and contribute data-driven insights.

Minimum

• 2–4 years of experience in digital marketing, SEO, or related roles.
• Solid understanding of SEO principles, keyword research tools (e.g., SEMrush, Ahrefs, Google Keyword Planner), and analytics platforms.
• Basic proficiency in WordPress or other CMS platforms.
• Familiarity with Google Business Profile optimization.
• Strong writing skills with experience creating blog content.
• Ability to interpret media schedules and coordinate deliverables.

Preferred

• Experience with QuickBooks or similar accounting tools is a plus.
• Excellent organizational skills and ability to manage multiple projects simultaneously.
• Strong communication and problem-solving abilities.

Physical Requirements

• Prolonged periods of sitting or standing while working at a computer (typically 6–8 hours per day).

• Frequent use of hands and fingers for typing, mouse navigation, and general computer work.

• Ability to view and interpret information on a computer screen for extended periods, including data, reports, and digital content.

• Occasional lifting or carrying of office items such as laptops, small equipment, or files (typically up to 20 lbs).

• Clear verbal and written communication abilities for collaborating with team members, vendors, and clients.