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We are seeking a highly motivated and results-oriented B2B Key Account Manager (KAM) to manage and grow our national hotel chain accounts for our Fast-Moving Consumer Goods (FMCG) portfolio.


The ideal candidate will be responsible for building and nurturing long-term, strategic relationships with key stakeholders across procurement, F&B, and operations at a national level to drive sales, distribution, and profitability.


The recruit will be based out of Bangalore.


PFB detailed JD for this position:


Account Strategy & Sales Growth

  • Develop and execute comprehensive National Account Plans for assigned hotel chains, aligning company objectives with client needs to maximize sales, distribution, and profitability.
  • Achieve aggressive sales volume and revenue targets for the assigned portfolio across multiple product categories (e.g., amenities, mini-bar items, cleaning supplies, food service products).
  • Lead complex commercial negotiations for annual contracts, listings, pricing, and promotional activities across the national network of hotels.
  • Identify and secure new business opportunities within existing accounts (e.g., new product introductions, enhanced category space, cross-selling).
  • Regularly analyze sales data, market trends, and competitor activities to provide insights and adjust strategy to maintain competitive advantage.

Relationship Management & Partnership

  • Serve as the primary point of contact and trusted advisor for all key personnel within the national hotel chain accounts, including Head Office procurement, Category Managers, and Brand Leaders.
  • Cultivate and maintain strong, long-lasting strategic relationships to ensure high levels of customer satisfaction and loyalty.
  • Conduct regular business reviews to track performance, present new product/category opportunities, and ensure mutual goals are being met.
  • Effectively resolve high-level customer issues and complex complaints in a timely and professional manner.

Internal Collaboration & Execution

  • Collaborate cross-functionally with internal teams including Marketing, Trade Marketing, Supply Chain, Finance, and Product Development to ensure seamless execution of account plans and product launches.
  • Provide accurate and timely sales forecasts and performance reports for internal stakeholders.
  • Manage the assigned trade marketing budget and promotional spend, ensuring optimal ROI (Return on Investment) for all investments.
  • Work with field sales/operations teams to ensure consistent execution of agreed-upon programs, promotions, and product placement at the individual hotel property level.

🛠️ Required Skills & Qualifications

  • Bachelor's degree in Business Administration, Marketing, Sales, or a related field.
  • 5+ years of proven Key Account Management or National Account Management experience , specifically managing large B2B clients.
  • Mandatory experience within the FMCG (Fast-Moving Consumer Goods) sector , with a strong preference for experience selling to the HoReCa (Hotels, Restaurants, Cafes) channel.
  • Demonstrated ability to develop and execute strategic business plans to achieve sales targets.
  • Exceptional negotiation, presentation, and communication skills (written and verbal).
  • Strong analytical skills with proficiency in using CRM software (e.g., Salesforce) and Microsoft Office Suite (especially Excel and PowerPoint).
  • Ability to travel nationally as required for key client meetings and site visits.
  • A self-starter with a proactive, results-driven, and entrepreneurial mindset


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