Key Account Manager – International Modern Trade

Founded in 1987, Hayat operates in the fast-moving consumer goods (FMCG) sector, serving millions of consumers globally with 16 powerful brands. Hayat’s portfolio includes Molfix and Bebem Natural in baby care; Molped in feminine care; Joly, Evony, and Goodcare in personal healthcare; Bingo, Gleen, Test, and Has in home care; Papia, Familia, Teno, and Focus in tissue paper; and Sholk in pet care. As the 4th largest branded diaper manufacturer in the world and the leading tissue producer in the Middle East, Eastern Europe, and Africa, Hayat employs over 10,000 people across its operations.

Hayat operates 21 production facilities in 8 countries, including Turkey, Egypt, Iran, Algeria, Russia, Nigeria, Pakistan, and Vietnam, and manages sales and distribution companies in Morocco, Bulgaria, Kenya, Thailand, and Malaysia. With its global operations structured under three main regions Eurasia & Americas, Middle East & Africa, and Asia Pacific, Hayat reaches over 100 countries across 5 continents, bringing its brands into millions of homes worldwide.

About the Role:

We are currently seeking a dynamic and performance-driven professional to join our Sales team as a Key Account Manager – International Modern Trade (IMT) at our Head Office in Lahore, Pakistan . This role will be responsible for managing key IMT accounts while driving both commercial growth and operational excellence.

Responsibilities:

• Manage and develop key International Modern Trade (IMT) accounts, including key IMT customers such as Metro, Carrefour, Imtiaz, and Alfatah
• Drive the development and execution of sales strategies to deliver sustainable growth in volume, value, and market share
• Lead joint business planning (JBP) and annual agreements, including commercial terms, promotions, and sales targets
• Ensure best-in-class in-store execution, including assortment, availability, visibility, and merchandising standards
• Monitor category performance, shopper behavior, and competitive dynamics to identify growth opportunities
• Manage and optimize trade investments, sales forecasting, and account-level profitability to maximize ROI
• Oversee e-commerce operations and coordinate with internal teams to ensure product availability and smooth execution
• Maintain strong relationships with IMT and e-commerce category managers and key stakeholders
• Ensure timely recovery of receivables and reconciliation of accounts
• Act as the key link between internal teams (Sales, Trade Marketing, Supply Chain, Finance) and customers
• Utilize data-driven insights to support decision-making and improve performance
• Drive overall account performance including volume, value, and market share growth
• Conduct regular business reviews to track performance and align on future plans
• Stay updated on market trends and best practices within Modern Trade and E-commerce

Qualifications:

• Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field
• 6–8 years of FMCG experience in Modern Trade / Key Account Management
• Strong understanding of IMT dynamics, account management, and trade operations
• Proven experience in managing key IMT accounts and driving sales growth
• Strong negotiation, analytical, and stakeholder management skills
• Proficiency in MS Office (Excel, PowerPoint)
• Fluency in English (written and spoken)

Get to know us

Please visit us at the following addresses for any information you need:

https://www.hayat.com/en-tr/

https://www.instagram.com/hayatkimya/