Lead- Acquisition & Promotions

Overview

FAB Digital, the team behind payit - the UAE's newest digital wallet - is looking for a passionate, driven digital native to be a key part of driving growth on our digital platforms through innovation and product optimization. Our new team is committed to building innovative digital solutions, providing our customers with an exceptional experience.

Responsibilities

• Lead our digital marketing efforts.
• Identify digital marketing initiatives, and set up channels and targets to track campaign performance.
• Devise, prioritise and run growth experiments.
• Lead generation, prospecting, user acquisition, pipeline/funnel optimisation.
• Run A/B tests and optimise for conversion.
• Identify ways to capture users and quickly validating ideas.
• Write engaging and insightful content to generate new leads.
• Collaborate with internal teams on brand image, perception, position and recognition.
• Promotion on social channels and other third-party sites.
• Manage website content and messaging.
• Adjust ASO campaigns, and set up, manage and track ROI.
• Track feedback from customers and communicate with the wider team.
• Analyse data and user behaviour via analytics tools.
• Keep the wider team up to date with digital marketing and growth hacking trends.
• Improve search engine presence (SEO) and domain authority.
• Devise email campaigns, track performance, and optimise.

Qualifications

• 10+ years in digital marketing and acquisition marketing experience.
• Extremely data driven when it comes to testing, measuring and analysing both quantitative and qualitative data to improve the metrics that matter.
• Proven in at least two previous roles, ideally one of which should be in a start-up or company, with demonstrated ability to engage and grow an audience.
• Experience digging into Google Analytics and working with data analysis tools.
• Familiar with marketing automation tools.
• Experience working within agile teams using lean practices.
• Creative with great verbal and written communication.
• Passionate about digital marketing and best practices.
• A self-starter who can prioritise and define scope of work, and accomplish tasks even when there are no clear requirements and direction.
• A team player who can easily adapt in a rapidly changing environment.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Business Development and Sales
• Industries: Banking

Note: This refined description removes duplicate company descriptions, extraneous postings and boilerplate unrelated to the role while preserving the original job information and intent.