Lead Digital Marketer

Job description

We are looking for a Digital Marketing Specialist to our team. We’re searching for a creative, self-driven individual with a passion for storytelling and the skills to captivate audiences across various digital platforms.

Main Responsibilities:

• Content Creation: Develop compelling digital content, including engaging visuals, videos, and written pieces (blogs, articles, social media posts) tailored for diverse platforms.
• Social Media Management: Craft and execute innovative social media strategies to enhance brand visibility and foster audience engagement across platforms like Instagram, Facebook, LinkedIn, and TikTok.
• Community Engagement: Represent our brand online by responding to comments and messages, nurturing community relationships, and fostering meaningful connections with our audience.
• Collaboration: Work closely with internal teams and external partners to ideate and execute impactful campaigns while ensuring consistent branding across all channels.
• Performance Analysis: Monitor key performance indicators (KPIs), analyze data insights, and showcase the return on investment (ROI) of social media efforts.
• Content Optimization: Stay updated on social media trends, algorithm changes, and best practices to refine strategies and maximize reach effectively.
• Brand Advocacy: Act as a dedicated advocate for our brand, embodying its values and messaging in all online interactions.

Required Experience and Qualifications:

• Proven experience in Social Media Management, Content Creation, or similar roles
• Exceptional writing, communication, and storytelling abilities
• Comprehensive understanding of social media platforms and their algorithms
• Strong visual design skills with proficiency in tools like Canva, Adobe Suite, or CapCut
• Experience with CRM systems (e.g., Hubspot, Monday.com, Mailchimp)
• Self-motivated, with the ability to thrive both independently and in a team setting
• Passionate about social media and proactive in staying ahead of industry trends
• Proficiency in social media analytics tools and strong analytical skills
• Excellent proofreading and copywriting expertise
• Experience in running social media advertising campaigns
• Familiarity with SEO and content marketing strategies
• Photography and video editing experience is a plus

What We Offer:

A collaborative and creative work environment

Competitive salary and benefits package

Opportunities for professional growth and development

The chance to shape and enhance our brand’s online impact

Pay: Rs150,000.00 - Rs220,000.00 per month

Work Location: In person