Lead Generation Associate (Upwork)

Cogent Labs is looking for Lead Generation Associates for its Lahore office.

Job Type: On-site

Role

You will own the front-end of the sales pipeline%u2014prospecting, qualifying leads, booking meetings, and managing post-meeting follow-ups. You turn cold prospects into qualified opportunities and ensure smooth handoffs to the sales team. You will manage each lead end-to-end until it is either won or closed.

Requirements

• 0 to 1 year of experience in lead generation through Upwork using company profiles
• Excellent written and verbal communication; personalization-first mindset
• Strong lead qualification skills and understanding of IT/software industry
• Proficiency in ClickUp, LinkedIn Sales Navigator, Upwork, ChatGPT/Claude, Loom, Slack, Google Workspace
• Attention to detail, time management, accountability, initiative, resilience under pressure
• Growth mindset, integrity, client-centric approach, team collaboration, strict confidentiality
  
  

Red Flags / Deal Breakers

• Using generic/template proposals
• Not logging activities in CRM
• Missing follow-ups on qualified leads
• Repeating the same mistakes
• Being unresponsive during working hours
• Providing incorrect information
• Failing KPIs for 2 consecutive weeks
• Not closing projects for 2 consecutive months
• Discussing confidential company information
  
  

Responsibilities

• Own leads end-to-end: from initial research, outreach, qualification, scheduling meetings, post-meeting follow-ups, to coordinating with technical teams until the lead is won or closed
• Research and identify high-potential leads through structured research
• Execute daily outbound campaigns via LinkedIn, Upwork, and email.Personalize and send 5+ Upwork proposals daily (no templates)
• Qualify leads thoroughly before booking meetings (ICP fit, budget, authority, interest)
• Coordinate schedules and send meeting briefs to meeting owners
• Respond to prospect inquiries within 1 business hour
• Follow up with prospects within 24 hours post-meeting
• Send estimates, proposals, and additional information as needed
• Track and maintain momentum with warm leads
• Log all activities in ClickUp/CRM daily and maintain accurate pipeline data
  
  

Results / KPIs

• Minimum 2 qualified meetings booked per week
• 70%+ meeting show-up rate
• 5+ Upwork proposals daily with 20%+ response rate
• 80%+ proposals rated as %u201CPersonalized.
• 80%+ of booked meetings rated %u201Cqualified%u201D by sales team
• 100% CRM accuracy within 24 hours
• Post-meeting follow-ups completed within 24 hours
• Response to prospect inquiries within 4 hours
• Minimum 1 project closed each month