Lead generation Specialist (B2B outreach)

Key Responsibilities

• Develop and implement outbound marketing campaigns across multiple channels (email, LinkedIn, cold calls, etc.).
• Identify and target potential clients through research, segmentation, and outreach strategies.
• Collaborate with sales and marketing teams to generate qualified leads and optimize conversion rates.
• Manage marketing databases and ensure high-quality prospect lists through data enrichment and segmentation.
• Execute personalized outreach campaigns using CRM and marketing automation tools (e.g., HubSpot, Salesforce, Zoho, Mailchimp).
• Monitor and analyze campaign performance metrics to improve ROI and conversion efficiency.
• Create engaging marketing content such as outreach scripts, email templates, and follow-up sequences.
• Maintain consistent brand messaging and ensure alignment with the company’s overall marketing strategy.
• Stay updated with outbound marketing trends, tools, and best practices.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4–5 years of experience in outbound or B2B marketing, lead generation, or demand generation roles.
• Proven experience with CRM and marketing automation platforms (HubSpot, Salesforce, or similar).
• Strong understanding of lead scoring, campaign analytics, and conversion tracking.
• Excellent communication and persuasive writing skills.
• Analytical mindset with the ability to interpret campaign data and optimize performance.
• Experience working in SaaS, software services, or digital marketing industries will be a plus.

Job Type: Full-time

Pay: From Rs200,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Lead Generation: 4 years (Required)
• Outreach campaigns: 4 years (Required)
• Sales Navigator: 4 years (Required)
• Marketing Automation Tools: 4 years (Required)

Location:

• Lahore (Required)

Work Location: In person