Lead Growth Manager, Paid Social

The Opportunity

At TNT Growth, we don’t recycle playbooks — we build them. As the Lead Growth Manager, Paid Social, you will define and elevate our agency’s Paid Social discipline across Meta, LinkedIn, TikTok, and emerging platforms.

This is a strategic and hands-on leadership role where you set direction, drive performance, mentor Growth Managers, and ensure Paid Social becomes one of TNT’s strongest competitive edges. You’ll blend creative strategy, data interpretation, and operational leadership to build predictable growth systems for clients. When accounts overperform, your fingerprints are on it. When they underperform, you saw it coming weeks earlier.

You’ll play a pivotal role in unifying cross-channel strategy and raising the bar for creative velocity, forecasting accuracy, and executional excellence across the entire Paid Social team.

What You’ll Do

You’ll own strategy, performance, team development, and creative direction across all Paid Social accounts — ensuring consistent delivery, clear execution, and measurable business results.

• Build and optimize full-funnel Paid Social strategies, prioritize high-impact tests, standardize frameworks, and ensure alignment with Paid Search, CRO, Analytics, and Creative.

• Shape creative strategy by partnering with Creative Strategists and Designers, using data to guide messaging and audience insights, and driving a continuous creative testing learning loop.

• Develop and mentor Paid Social Growth Managers by building systems for accountability, speed, and autonomy, and running coaching, feedback, and skill-development cycles.

• Maintain tight oversight of pacing and spend, uphold ±5% forecasting accuracy, and collaborate with the Head of Performance to refine dashboards, reporting, and performance models.

• Partner with Client Success, CRO, Analytics, and Creative to unify cross-channel strategy, improve attribution and conversion quality, and share Paid Social insights through playbooks and frameworks.

What Success Looks Like

• Paid Social accounts consistently hit or exceed KPI targets

• Creative testing loops produce clear, repeatable performance wins

• Team operates proactively with zero surprises to leadership or clients

• Paid Social becomes a signature strength and differentiation point for TNT Growth

• Clients describe TNT’s social strategy as innovative, performance-obsessed, and creatively world-class

What Makes You a Fit

We’re not looking for someone who can only manage campaigns — we’re looking for someone who can build and scale a discipline.

• 6–10 years of Paid Social experience with expert-level mastery of Meta and LinkedIn

• Strong track record scaling Paid Social programs at $500K+/month

• Deep understanding of creative strategy, analytics, and attribution

• Experience mentoring or leading media buyers/Growth Managers

• Proven ability to think strategically and execute with urgency

• Strong communication skills — you write clearly, present confidently, and manage expectations well

• You double-check your work, catch mistakes before others do, and hold yourself to high executional standards

This Role Isn’t for You If:

• You want to “own strategy” but avoid execution

• You prefer working on one account at a time

• You operate reactively instead of proactively

• You struggle under urgency or ambiguity

• You want a chill, low-ownership role

• You wait for someone else to flag performance issues