Linkedin Lead Specialist

We are looking for a Linkedin Lead Specialist who will be responsible for leveraging the LinkedIn ecosystem, primarily Sales Navigator, to identify, engage, nurture, and convert high-quality B2B leads. This role requires a strong understanding of sales development, content strategy, and direct digital outreach campaigns. The specialist must have proven experience transforming platform engagement into measurable pipeline growth.

Key Responsibilities:

• Develop and execute highly refined lead generation strategies using LinkedIn Sales Navigator, focusing on identifying ideal customer profiles (ICPs), target accounts, and key decision-makers.
• Design, deploy, and manage direct outreach sequences (InMail, connection requests, personalized messaging) that resonate with professional audiences and adhere to LinkedIn best practices and policies.
• Continuously monitor conversion rates at each stage of the LinkedIn funnel (view, connect, reply, meeting booked) and implement data-driven optimisations to increase efficiency.
• Collaborate with the content and marketing teams to ensure all published content supports lead generation goals and provides value to target prospects.
• Maintain highly organised and up-to-date lead and account lists within Sales Navigator, leveraging its advanced filtering and tracking features.
• Ensure seamless integration of qualified leads from LinkedIn into the CRM (e.g., Salesforce, HubSpot) and coordinate warm hand-offs to the broader sales team.
• Actively work to improve the company's and key executive's Social Selling Index (SSI) scores, focusing on building professional brand, finding the right people, engaging insights, and building relationships.
• Engage daily with posts from target accounts and key prospects to maintain visibility, build rapport, and demonstrate industry expertise.
• Track, analyse, and report on all LinkedIn lead generation metrics, including response rates, lead volume, cost per qualified lead (CPQL), and pipeline contribution.
• Conduct ongoing testing of messaging, call-to-action (CTA) variations, and sequence lengths to refine outreach effectiveness.

Required Qualifications and Experience:

• Proven experience (3+ years preferred) specifically executing lead generation and sales development activities on LinkedIn, resulting in demonstrable pipeline growth.
• Expert, hands-on experience using LinkedIn Sales Navigator and LinkedIn Campaign Manager (for lead gen forms/ads).
• Solid understanding of the B2B sales cycle, lead qualification process, and CRM systems.
• Exceptional copywriting skills with the ability to craft compelling, personalised, and professional outreach messages that cut through noise.
• Strong analytical skills with the ability to use data to inform decisions and report on tangible business outcomes.

Job Type: Full-time

Application Question(s):

• Are you comfortable working onsite from 1 pm to 10 pm ?

Education:

• Bachelor's (Preferred)

Experience:

• Linkedin generation and sales through Linkedin: 3 years (Preferred)
• Linkedin Sales Navigator: 3 years (Preferred)
• Linkedin Campaign Manager: 3 years (Preferred)
• B2B sales: 2 years (Preferred)

Work Location: In person